Retention Marketing Manager

Future

. Manage subscriber retention roadmaps across Future's digital and print subscriber portfolio.

Posted 10/9/2026full-timeBath • United KingdomMid-LevelSenior💰 £30,000 - £40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing subscriber retention strategies and optimizing customer lifecycle journeys through data-driven insights and multi-channel marketing campaigns. Proficient in utilizing CRM and CDP platforms to enhance subscriber engagement and reduce churn.

Highest-signal resume keywords

Retention ManagementCRM MarketingData AnalysisEmail Marketing AutomationAgile Workflow Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Subscriber RetentionCustomer Lifecycle ManagementData AnalysisEmail CopywritingCampaign Optimization

Soft Skills

Collaborative MindsetProactive ApproachStrong Communication

Tools & Technologies

CRM PlatformsCDP PlatformsEmail Marketing Automation ToolsCustomer Analytics SoftwareMarketing Data Dashboards

Industry Keywords

Subscription ModelsDigital PublishingMembership SectorsRetention AnalyticsChurn Reduction

About the role

Key responsibilities & impact

Manage subscriber retention roadmaps across Future's digital and print subscriber portfolio.
Manage multi-channel onboarding, renewal, and win-back campaigns to increase subscriber engagement and reduce churn.
Optimize automated customer lifecycle journeys and email communication workflows across print and digital brands.
Deliver monthly performance reporting, translating retention analytics into actionable recommendations for stakeholders.
Build and test automated email series using CRM and CDP platforms.
Analyze monthly retention metrics and translate campaign data into strategic insights.
Test win-back promotional pricing models.
Coordinate campaign roll-outs within an agile sprint workflow.
Collaborate with CRM, Design, Editorial, and Acquisition teams to create engaging, on-brand subscriber campaigns.
Manage retention budget allocation to ensure strong return on marketing investment and long-term customer value.
Report to the Head of Retention in Bath.

Requirements

What you’ll need

Demonstrable experience in retention, CRM marketing, or customer lifecycle management within subscription or recurring revenue models.
Proficiency using CRM or CDP platforms, email marketing automation tools, and customer analytics software.
Strong data analysis skills with an ability to translate performance metrics into clear campaign recommendations.
Excellent written communication skills with experience writing copy for email and multi-channel customer journeys.
Collaborative mindset with experience working alongside cross-functional teams in agile workflows.
Proactive approach to testing new lifecycle initiatives, pricing strategies, and customer retention campaigns.
Experience in retention or CRM marketing within subscription, digital publishing, or membership sectors.
Practical experience using CRM software, email automation platforms, and marketing data dashboards.
Ability to work from our Bath office on a hybrid basis.

Benefits

Comp & perks

Uncapped leave
Enhanced parental leave
Discounted rates with Dental care and Private Medical care
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend scheme - with payment following the successful hire.
Well-being support with access to our Colleague Assistant Programmes
Opportunity to purchase shares in Future, with our Share Incentive Plan
Salary sacrifice Pension scheme up to 5% match
Free drinks and snacks in our offices