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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in commercial finance and marketing investment analysis, with a strong ability to build financial frameworks and reporting tools. Proficient in evaluating campaign effectiveness and optimizing marketing spend to support subscription growth.
Highest-signal resume keywords
Commercial Finance ExperienceFinancial ModellingReporting Dashboard DevelopmentSubscription Business Model UnderstandingStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Investment AnalysisCampaign ROI EvaluationBudget ForecastingSpend TrackingData-Driven Decision Making
Soft Skills
Relationship BuildingStrategic Planning
Tools & Technologies
ExcelPower BILookerTableau
Certifications & Qualifications
ACAACCACIMA
Industry Keywords
Customer Acquisition CostsCustomer Lifetime ValueMarketing ROICommercial Performance Datasets
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Act as primary finance partner to Marketing leadership, delivering constructive commercial insight and strategic planning support.
- Build data-driven marketing investment frameworks to evaluate campaign effectiveness, acquisition costs, and customer lifetime value.
- Oversee monthly financial reporting, spend tracking, and long-term budget forecasting across marketing channels.
- Partner with Brand, Commercial, and Subscriptions Finance teams to align marketing spend with overall commercial strategy.
- Develop reporting dashboards and financial tools to improve visibility of marketing ROI and retention metrics.
- Evaluate marketing investment options across brands to optimize commercial returns and support subscription growth.
- Track marketing spend, manage monthly performance reporting, and build reporting dashboards.
- Evaluate campaign ROI, customer retention metrics, and long-range budgeting.
Requirements
What you’ll need- Demonstrable experience in commercial finance, marketing investment analysis, or commercial business partnering.
- Ability to build financial frameworks, reporting tools, or analytics dashboards from the ground up.
- Understanding of subscription business models, customer acquisition costs (CAC), and lifetime value (LTV) metrics.
- Proficiency with financial modelling and data tools like Excel, Power BI, Looker, or Tableau.
- Strong communication skills with an ability to build positive working relationships across marketing and finance teams.
- Recognised accounting qualification (ACA, ACCA, CIMA) or equivalent practical commercial experience.
- Commercial finance experience analysing marketing spend, campaign ROI, or commercial performance datasets.
- Experience building financial models, forecasts, or reporting dashboards using tools like Excel or Power BI.
- Ability to work from our Bath head office on a hybrid basis.
Benefits
Comp & perks- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend scheme - with payment following the successful hire.
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Salary sacrifice Pension scheme up to 5% match
- Free drinks and snacks in our offices