Senior Retention Marketing Executive

Future

. Manage end-to-end customer retention campaigns across digital and print subscriptions.

Posted 11/7/2026full-timeBath • United KingdomSenior💰 £27,000 - £30,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end customer retention campaigns, utilizing CRM and email marketing tools to enhance subscriber engagement and loyalty. Strong analytical skills are applied to evaluate campaign performance and translate data into actionable insights.

Highest-signal resume keywords

Retention Marketing ManagementMulti-Channel Email MarketingData Evaluation and AnalysisCopywriting and ProofreadingEmail Automation Platforms

ATS Keywords

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Hard Skills

Retention MarketingCRM Campaign ManagementEmail Marketing CampaignsData AnalysisA/B TestingDigital Customer JourneysSpreadsheet SoftwareCampaign Performance EvaluationSubscriber Engagement StrategiesPromotional Offer Management

Soft Skills

Collaborative Problem-SolvingAttention to DetailCreative Curiosity

Tools & Technologies

CRM SoftwareEmail Service Provider (ESP)Google Workspace

Industry Keywords

Subscription RevenueRecurring RevenueCustomer Lifecycle JourneysDigital Marketing Trends

About the role

Key responsibilities & impact

Manage end-to-end customer retention campaigns across digital and print subscriptions.
Execute onboarding, engagement, and win-back initiatives to reduce churn and build reader loyalty.
Partner with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences.
Plan and schedule automated email campaigns using CRM and ESP software.
Brief creative teams on copy and design assets.
Run A/B tests on offers, email subject lines, and layouts.
Track metrics in Google Workspace and evaluate monthly campaign results.
Translate spreadsheet data into clear recommendations and present performance insights to cross-functional stakeholders.
Plan and execute multi-channel retention campaigns to increase subscriber engagement and lifetime value.
Manage campaign delivery, including promotional offers and creative assets.
Build, test, and deliver automated email marketing series and digital customer journeys.
Review retention metrics and monthly performance data to support commercial planning.
Advocate for customer-first retention strategies with Editorial, Digital, and Customer Service stakeholders.

Requirements

What you’ll need

Demonstrable experience managing retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
Proven skill in executing multi-channel email marketing campaigns and automated digital subscriber sequences.
Strong data evaluation skills with an ability to translate spreadsheet data into clear campaign recommendations.
Excellent copywriting and proofreading skills, ensuring high attention to detail and consistent brand voice across campaigns.
Collaborative approach to problem-solving and managing creative projects alongside design, editorial, and CRM teams.
Creative curiosity for A/B testing email subject lines, layouts, and promotional offers, alongside knowledge of digital marketing trends.
Experience delivering retention, CRM, or email marketing campaigns within subscription or recurring revenue sectors.
Practical experience managing email automation platforms, digital customer journeys, and spreadsheet software like Google Workspace.
Ability to work from our Bath office on a hybrid basis.

Benefits

Comp & perks

Uncapped leave
Enhanced parental leave
Discounted rates with Dental care and Private Medical care
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend scheme - with payment following the successful hire.
Well-being support with access to our Colleague Assistant Programmes
Opportunity to purchase shares in Future, with our Share Incentive Plan
Salary sacrifice Pension scheme up to 5% match
Free drinks and snacks in our offices