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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and GEO campaign management, with a strong focus on technical SEO, content optimization, and data analysis to drive client success. Capable of translating complex concepts into actionable insights while fostering strong client relationships and effective communication.
Highest-signal resume keywords
Technical SEOSEO Tools ProficiencyData AnalysisClient Relationship ManagementCampaign Performance Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent OptimizationSearch Performance MeasurementData AnalysisCampaign Management
Soft Skills
Strong CommunicationStakeholder ManagementClient Relationship BuildingAdaptabilityCollaboration
Tools & Technologies
GA4Google Search ConsoleSEMRushAhrefsScreaming FrogPeec.ai
Industry Keywords
GEO CampaignsSearch VisibilityAI-Powered SearchEmerging Search ExperiencesBest Practices
About the role
Key responsibilities & impact- Act as the strategic day-to-day lead for a portfolio of GEO campaigns
- Serve as the primary point of contact for a portfolio of UK-based GEO clients
- Lead regular client meetings, performance reviews and strategic discussions
- Build strong client relationships and act as a trusted advisor on SEO and emerging search visibility
- Translate complex SEO and GEO concepts into clear, actionable recommendations
- Guide clients through the evolving search landscape and explain campaign performance and outcomes
- Ensure campaigns are delivered on time and aligned to agreed objectives
- Analyse campaign performance and visibility trends across traditional and AI-powered search environments
- Monitor ChatGPT, Gemini, Google AI Overviews and Google AI Mode visibility trends
- Interpret data and insights to identify optimisation opportunities
- Work with the optimisation team to develop and implement recommendations
- Help clients understand how authoritative content is surfaced in AI-powered search experiences
- Monitor developments across search and generative AI platforms and share relevant insights
- Contribute to GEO best practices
- Support new business opportunities through GEO expertise in pitches and proposals
- Produce analysis and insight for prospective client opportunities
- Work with commercial teams to articulate campaign approaches and expected outcomes
- Support long-term client success through effective campaign delivery and clear communication of results
Requirements
What you’ll need- Minimum 3 years' experience in an SEO-focused role
- Strong understanding of technical SEO, content optimisation and search performance measurement
- Experience presenting SEO insights, recommendations and performance updates to clients or senior stakeholders
- Strong communication and stakeholder management skills
- Experience using industry-standard SEO tools including GA4, Google Search Console, SEMRush, Ahrefs, peec.ai, Screaming Frog and similar platforms
- Confidence analysing data and translating findings into actionable recommendations
- An interest in AI, emerging search experiences and the future of content discovery
- Experience managing multiple projects or client relationships simultaneously
- Comfortable working in an environment where experimentation, learning and iteration are key
- This is a hybrid role, working three days per week from either our Cardiff or Bath office (depending on your location)
Benefits
Comp & perks- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend scheme - with payment following the successful hire.
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Salary sacrifice Pension scheme up to 5% match
- Free drinks and snacks in our offices