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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating high-quality, data-driven YouTube thumbnails and visual content, leveraging a strong understanding of YouTube analytics and audience psychology. Proficient in graphic design principles and Adobe CC to produce compelling artwork and templates.
Highest-signal resume keywords
YouTube AnalyticsGraphic Design PrinciplesAdobe CCVisual StorytellingAudience Psychology
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video Packaging DesignThumbnail CreationImage EditingArtwork ProductionTemplate Development
Soft Skills
CollaborationCreativityAdaptability
Industry Keywords
YouTube LandscapeA/B TestingVisual HierarchyCuriosity CreationCompetitor Research
About the role
Key responsibilities & impact- Report to the Head of Video and work across WhatCulture’s portfolio of YouTube channels
- Design and create video packaging for YouTube and social media platforms
- Collaborate with teams to translate video topics and scripts into compelling thumbnails
- Pitch thumbnail concepts and video ideas
- Analyse YouTube Studio data and study A/B test results to understand audience performance
- Research direct competitors and the wider YouTube landscape for trends and best practices
- Source, edit and enhance images using professional editing tools
- Produce high-quality artwork
- Create reusable templates and visual styles for team members
- Create social media post templates, poster designs and other graphic design assets
Requirements
What you’ll need- Good portfolio and proven track record of producing high quality, high performing and data driven YouTube thumbnails
- Strong understanding of YouTube analytics and how to use it to improve future creative decisions
- Deep knowledge of audience psychology and behaviour
- Awareness of graphic design principles such as visual hierarchy and colour
- Knowledge of Adobe CC
- Ability to develop clickable concepts
- Knowledge of visual storytelling and composition
- Versatile and adaptable design aesthetic
- Understanding of why thumbnails get clicked
- Understanding that thumbnails and titles work together as a package
- Ability to create curiosity without misleading the audience
- Vast knowledge of the YouTube landscape
Benefits
Comp & perks- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- Share of profits with a bonus when targets are met
- Refer a friend scheme with payment following successful hire
- Well-being support with access to Colleague Assistant Programmes
- Opportunity to purchase shares in Future through the Share Incentive Plan
- Salary sacrifice Pension scheme with up to 5% match
- Free on-site gym with access to a personal trainer
- Free drinks and snacks in the office