Marketing Lead

Futurice

. Jointly shape the Nordic marketing strategy, annual priorities, program portfolio, and budget .

Posted 9/23/2026full-timeHelsinki • FinlandSenior💰 €4,792 - €5,267 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, PR, and thought leadership, with a strong ability to connect market insights to business priorities. Proficient in managing content pipelines and developing marketing programs across Nordic markets.

Highest-signal resume keywords

B2B Marketing ExperienceMarket PositioningPublic Relations ManagementContent DevelopmentFluent in English and Finnish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market DevelopmentStrategic MarketingContent LocalizationMarketing Program DeliveryThought Leadership

Soft Skills

CollaborationOwnershipStrategic MindsetCommunication

Industry Keywords

Nordic Marketing StrategyMedia RelationsPartnership ManagementCustomer InsightSales Collaboration

About the role

Key responsibilities & impact

Jointly shape the Nordic marketing strategy, annual priorities, program portfolio, and budget
Strengthen Futurice’s Nordic positioning through market and customer insight, messaging, and proof
Own Nordic PR, media relations, and development of executives and experts as external voices
Set the direction for Nordic thought leadership and manage the content pipeline across Finnish, Swedish, and English
Own the Sweden marketing roadmap and support evaluation and development of potential new Nordic markets
Develop and deliver selected marketing programs with business stakeholders, sales, and Futurice experts
Identify and manage relevant partnerships, industry platforms, and external visibility opportunities
Define Nordic website content, localization, and market requirements with the other Marketing Lead and global digital marketing team
Build relationships with Nordic Growth, sales, business stakeholders, and the expert community
Establish ways of working with the PR agency, external partners, and global marketing team

Requirements

What you’ll need

Several years of experience in senior B2B marketing, communications, or a related role
Experience in market positioning, PR, thought leadership, content, or market development
Ability to connect market and customer insight with business priorities and practical marketing activities
Strategic mindset combined with a hands-on approach and strong ownership
Confidence collaborating with business leaders, sales, experts, agencies, and other marketing professionals
Fluent written and spoken English and Finnish
Swedish and experience in international or new-market marketing are considered advantages

Benefits

Comp & perks

A hybrid work model that supports flexibility and collaboration
Your choice of work equipment, including a laptop, phone, tablet, and headphones
Sports and lunch benefits
Comprehensive occupational health care and additional health insurance
Futurice clubs and recreational activity groups
Learning events and internal professional communities
Local and global onboarding
Support from your own Futubuddy
Opportunity to participate in the Onboarding Camp
Possibility of performance-based bonuses and additional benefits
Collaborative, international work environment
Trust-, transparency-, care-, and continuous-improvement-focused culture