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G2

Partner Product Marketing Manager

G2

. Craft the narrative for G2's partnerships and Buyer Intent product line .

Posted 11/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $135,000 - $155,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in crafting compelling narratives and go-to-market strategies for partnerships and Buyer Intent products, with a strong focus on sales enablement and cross-functional collaboration. Proficient in translating complex data-driven offerings into clear value propositions and effective partner materials.

Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentSales Enablement CreationCross-Functional CollaborationBuyer Intent Data Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Sales EnablementGo-To-Market StrategyMessaging StrategyTechnical DocumentationValue Proposition DevelopmentData AnalysisCustomer Needs SynthesisIntegration Use CasesSuccess Metrics DefinitionContent Creation
Soft Skills
Strong Writing SkillsInfluential CommunicationCollaborationProblem-SolvingAdaptability
Tools & Technologies
HighspotPartnerfleetCRM ToolsAnalytics ToolsSales and Marketing Technology Ecosystems
Industry Keywords
B2B SaaSData and Intent ProductsEcosystem-Driven BusinessIntegration-Heavy BusinessAccount-Based Marketing (ABM)

About the role

Key responsibilities & impact
  • Craft the narrative for G2's partnerships and Buyer Intent product line
  • Translate complex integrations into clear value propositions and sales enablement
  • Partner with Product, Sales, Partnerships, Marketing, and the Senior Partner Marketing Manager
  • Define positioning, messaging, joint value propositions, and priority customer use cases for partner offerings
  • Own messaging strategy and enablement readiness for partner-related feature launches
  • Develop workflow guides, technical documentation, setup resources, pitch decks, one-pagers, FAQs, and other partner materials
  • Create content for partner sales teams, solutions engineers, and partner marketing contacts
  • Maintain consistency with G2's brand voice and Buyer Intent positioning
  • Build and deliver internal and partner enablement, including pitch guidance, battlecards, objection handling, integration use cases, and customer proof points
  • Support partner launches, training sessions, and partner events
  • Define positioning, messaging, customer evidence, and subject-matter content for partner events
  • Manage Partnerfleet and product messaging across partner pages, marketplace listings, and documentation
  • Define target customer profiles, messaging, and positioning for Buyer Intent and partner-based features
  • Develop comprehensive go-to-market launch plans across customer-facing channels
  • Determine how G2 buyer intent data can power partner platforms and workflows
  • Establish feedback loops through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research
  • Analyze partner adoption data and cross-functional feedback to identify usage barriers
  • Synthesize customer needs, objections, adoption barriers, and use cases into recommendations for Partnerships and Product
  • Define success metrics for partner launches and events and report learnings to stakeholders

Requirements

What you’ll need
  • 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products
  • Experience building go-to-market strategies and launching offerings with technology, data, or channel partners
  • Strong writing skills for external partner audiences and internal teams
  • Ability to translate data-driven products into clear customer value
  • Proven ability to build sales and partner enablement that gets used
  • Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing
  • Comfort working through influence rather than direct authority
  • Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms
  • Experience in a data-licensing, integration-heavy, or ecosystem-driven business
  • Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet
  • Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus
  • Comfort with CRM, enablement, and analytics tools
  • Authorization to work in the United States without restriction

Benefits

Comp & perks
  • Flexible work
  • Ample parental leave
  • Unlimited PTO
  • Inclusive and diverse workplace
  • People-led employee resource groups
  • G2 Gives philanthropic program
  • Professional growth support through a company-wide career framework