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G2

Principal Product Manager, Buyer Products

G2

. Own the product vision, roadmap, and operating metrics for Buyer Products .

Posted 10/22/2026full-timeRemote • United StatesLead💰 $190,000 - $230,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive product management expertise with a focus on B2B SaaS, driving product vision and strategy while leveraging AI tools for research and prototyping. Proven ability to mentor teams, influence stakeholders, and deliver consumer-grade products at scale.

Highest-signal resume keywords
10+ Years Product Management ExperienceB2B SaaS ExpertiseP&L OwnershipAI Tools ProficiencyMentoring Senior PMs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product Vision OwnershipRoadmap DevelopmentA/B TestingData AnalysisPrototypingRequirements DefinitionConsumer-Grade Product ShippingGrowth StrategyPersonalization SystemsMarketplace Experience
Soft Skills
Excellent CommunicationInfluencing StakeholdersMentoringDecision-MakingCollaboration
Tools & Technologies
AI-Native ToolsData Science ToolsAnalytics PlatformsPrototyping ToolsExperimentation Tools
Industry Keywords
Buyer ProductsTwo-Sided MarketplaceUser-Generated ContentMedia ProductsContent-Led Products

About the role

Key responsibilities & impact
  • Own the product vision, roadmap, and operating metrics for Buyer Products
  • Make product bets, sequence them, and define what will not be built
  • Focus on helping buyers make confident software decisions and protect buyer trust
  • Balance buyer value against revenue with Marketing, Sales, Finance, and monetization teams
  • Lead discovery, define requirements, prototype, write specifications, and drive delivery with Engineering and Design
  • Ship product changes using AI-native tools where they create speed
  • Run a high-cadence experimentation program and make ship, iterate, or kill decisions with Data Science and Analytics
  • Work in small, AI-enabled squads focused on shipping and learning
  • Conduct continuous qualitative and quantitative research, including with senior buyers
  • Translate buyer signals into product decisions and narratives for the executive team
  • Align Product, Engineering, Design, Data, Marketing, and Revenue teams around one buyer strategy
  • Mentor PMs, help set the hiring bar, and shape PM organization operations

Requirements

What you’ll need
  • 10+ years of product management experience, including Principal- or lead-level ownership of a major consumer-facing product
  • B2B SaaS experience and understanding of how buyers research, evaluate, and purchase software and how vendors go to market
  • Experience owning a P&L, business line, or growth number
  • Record of shipping consumer-grade products at scale, including growth, personalization, search and discovery, or marketplace experiences
  • 0-to-1 experience launching or scaling a new product or category from concept through growth
  • Strong product taste and craft, including ability to critique design and set a quality bar
  • Fluency with data, metrics, experimentation, and A/B tests
  • Daily use of AI tools for research, prototyping, analysis, and shipping, with a point of view on AI's impact on discovery and evaluation
  • Excellent written and verbal communication and ability to influence senior stakeholders in ambiguous environments
  • Experience with a two-sided marketplace, review or UGC platform, media or content-led product, or data and insights product would help the application stand out
  • Experience growing logged-in or registered user bases and building lifecycle, personalization, or recommendation systems would help the application stand out
  • Experience designing for AI assistants, agents, or MCP and similar integrations would help the application stand out
  • Experience mentoring senior PMs would help the application stand out

Benefits

Comp & perks
  • Flexible work
  • Ample parental leave
  • Unlimited PTO
  • Inclusive and diverse workplace
  • People-led employee resource groups
  • G2 Gives philanthropic program
  • Professional growth support and career framework