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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product management, particularly in user-generated content and data-rich products, with a strong focus on product strategy, funnel instrumentation, and AI-assisted workflows. Proven ability to lead cross-functional teams and connect product mechanics to customer outcomes while maintaining high standards of quality and trust.
Highest-signal resume keywords
Product Management ExperienceUser-Generated Content ExpertiseFunnel InstrumentationAI-Assisted WorkflowsCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyFunnel InstrumentationExperimentationIncentive DesignData Quality ManagementBehavioral LoopsTrust SignalsModeration WorkflowsPerformance MeasurementAPI Development
Soft Skills
Clear CommunicationDecision-MakingPrioritizationCollaborationJudgment
Industry Keywords
B2B SoftwareMarketplace ProductsCommunity ProductsTrust ProductsCustomer SuccessData-Rich ProductsAI UseUser EngagementRetention StrategiesProduct Discovery
About the role
Key responsibilities & impact- Own the product strategy and roadmap for G2 UGC
- Define signals and systems improving relevance, recency, completeness, authenticity, and decision value
- Establish coverage and recency standards for different product segments
- Balance coverage, volume, quality, cost, and speed
- Partner with Research, Data, and AI teams on quality measurement, trust signals, moderation, and safe AI use
- Own the contributor journey from invitation through contribution, verification, approval, publication, and reuse
- Build adaptive collection experiences using context, dynamic questions, and AI assistance
- Define requirements for offsite, embedded, event-based, and “review now, verify later” collection
- Design and test incentive and value-exchange models
- Instrument funnels and run experiments on completion, acceptance, cost, defects, and publication time
- Own customer capabilities for discovering, configuring, activating, distributing, and measuring UGC
- Develop reusable surfaces, permissions, integrations, APIs or exports, and performance measurement
- Partner with Revenue, Customer Success, Marketing, and Ecosystem teams on activation patterns
- Connect UGC availability and usage to retention and expansion outcomes
- Connect UGC supply and quality to discovery, comparison, evaluation, and decision-making experiences
- Apply trusted evidence and trust primitives to evaluations, comparisons, and AI-native buying experiences
- Identify and scale new forms of UGC
- Stay close to buyers, contributors, and customers to guide the roadmap
Requirements
What you’ll need- 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing, data-rich products
- Experience building contributor-driven, user-generated-content, marketplace, identity, community, or trust products at meaningful scale
- Strong command of product discovery, funnel instrumentation, experimentation, incentive design, and behavioral loops
- Sound judgment about where AI improves a workflow and where human trust, verification, or control must remain
- Track record of connecting data quality and product mechanics to customer and business outcomes
- Ability to lead complex work across Engineering, Design, Data, Research, Operations, and go-to-market teams without formal authority
- Clear, direct communication and willingness to make difficult prioritization decisions in ambiguous environments
- Experience with B2B software, reviews, research, decision-support, or marketplace products is helpful
- Experience building AI-assisted collection, creation, evaluation, or moderation workflows is helpful
- Familiarity with software buying journeys and trusted peer evidence in purchase decisions is helpful
- Must be authorized to work in the United States without restriction
- Must not require current or future sponsorship to work in the United States
Benefits
Comp & perks- Flexible work
- Ample parental leave
- Unlimited PTO
- Inclusive and diverse work environment
- Employee resource groups
- G2 Gives philanthropic program
- AI-assisted hiring review with opt-out option and human oversight