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GAF

Technical Sales Representative

GAF

. Identify opportunities and generate leads in the Commercial Roof Coatings industry .

Posted 10/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $165,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in commercial sales within the building materials sector, with a strong focus on specification sales and relationship management. Proficient in utilizing CRM tools and analytics for lead generation and project tracking.

Highest-signal resume keywords
Commercial Sales ExperienceSpecification Sales ExperienceDodge Analytics ProficiencySalesforce CRM ProficiencyAdvanced Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Commercial SalesSpecification SalesProject ManagementLead GenerationMarket Analysis
Soft Skills
Influencing SkillsPresentation SkillsOrganizational SkillsRelationship Building
Tools & Technologies
SalesforceDodge AnalyticsGoogle Business Suite
Industry Keywords
Commercial Roof CoatingsBuilding MaterialsLiquid Applied SystemsConstruction IndustryHardscapes

About the role

Key responsibilities & impact
  • Identify opportunities and generate leads in the Commercial Roof Coatings industry
  • Deepen the customer network and teach and demonstrate products
  • Maintain contractor targets and project lists to support the Liquid Applied Systems sales strategy
  • Influence architects, landscape architects, owners, government departments, engineers, builders, general contractors, developers, and subcontractors
  • Manage, track, and distribute significant projects through multi-month or multi-year sales cycles
  • Build relationships with Preferred Contractors and identify market gaps and target contractors for conversion
  • Work with local Preferred Contractors to develop regional project opportunities and new specifications
  • Identify customer needs and communicate essential technologies, product-line presentations, and continuing-education presentations internally
  • Use Dodge, industry events, the GAF website, Salesforce, and marketing tools for lead generation and sales support
  • Participate in industry associations and trade events such as AIA and ASLA

Requirements

What you’ll need
  • Minimum high school diploma/GED required or equivalent vocational training/experience
  • At least 5 years of demonstrated commercial sales experience in a building materials environment
  • 5+ years of specification sales experience
  • 5+ years of progressive experience
  • Industry experience and insights related to commercial construction, building materials, hardscapes, and liquid applied systems
  • Advanced communication and organizational capabilities
  • Strong presentation and public speaking skills
  • Proficiency with Dodge Analytics and Salesforce CRM
  • Proficiency with Google Business Suite
  • Ability to influence others
  • Valid driver’s license
  • Must be eligible to work in the U.S. without employer-sponsored visa

Benefits

Comp & perks
  • Medical, dental, and vision health insurance for employees and families
  • Family-Building benefits supporting fertility and parenthood
  • 401K plan with employer match and pre-tax and/or Roth contributions
  • Wellness program
  • Free financial coaching
  • Referral program
  • Product rebates for an employee’s primary residence
  • Internal training programs and courses
  • Tuition reimbursement program
  • Employee Resource Groups focused on education and allyship
  • Vacation packages for full-time permanent positions