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GAF

Technical Sales Representative

GAF

. Identify opportunities and generate leads in the Commercial Roof Coatings industry .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $165,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in commercial sales within the building materials sector, with a focus on specification sales and relationship management. Proficient in utilizing CRM tools and analytics for lead generation and project tracking.

Highest-signal resume keywords
Commercial Sales ExperienceSpecification Sales ExperienceLiquid Applied Systems KnowledgeDodge Analytics ProficiencySalesforce CRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Commercial SalesSpecification SalesLiquid Applied SystemsBuilding Materials KnowledgeProject Management
Soft Skills
Advanced CommunicationOrganizational SkillsPresentation SkillsInfluencing SkillsPublic Speaking
Tools & Technologies
SalesforceDodge AnalyticsGoogle Business Suite
Industry Keywords
Commercial Roof CoatingsBuilding MaterialsCommercial ConstructionHardscapesArchitectural Sales

About the role

Key responsibilities & impact
  • Identify opportunities and generate leads in the Commercial Roof Coatings industry
  • Strengthen GAF’s presence in the commercial roof coatings industry
  • Maintain contractor targets and project lists
  • Influence architects, landscape architects, owners, government departments, engineers, builders, contractors, developers, and subcontractors
  • Manage, track, and distribute significant projects through multi-month or multi-year sales cycles
  • Build relationships with Preferred Contractors and identify target contractors for conversion
  • Work with local Preferred Contractors to identify regional project opportunities and new specifications
  • Identify customer needs and communicate essential technologies and product-line presentations internally
  • Deliver continuing education presentations to support specification and installation of Liquid Applied products
  • Use Dodge Analytics, industry events, GAF’s website, Salesforce, AIA presentations, literature, and samples for lead generation and sales support
  • Participate in industry associations and trade events such as AIA and ASLA

Requirements

What you’ll need
  • Minimum high school diploma with at least 5 years of demonstrated commercial sales experience in a building materials environment
  • Bachelor’s degree highly preferred with at least 5 years of demonstrated commercial sales experience in a building materials environment
  • 5+ years of specification sales experience
  • Liquid Applied or Commercial Roofing experience is ideal and/or experience selling through architects and property management companies
  • Industry experience and insights related to commercial construction, building materials, hardscapes, and liquid applied systems
  • Advanced communication and organizational capabilities
  • Strong presentation and public speaking skills
  • Proficiency with Dodge Analytics and Salesforce CRM tools
  • Proficiency with Google Business Suite
  • Ability to influence others
  • Valid driver’s license
  • Must be eligible to work in the U.S. without need for employer-sponsored visa

Benefits

Comp & perks
  • Medical, dental, and vision insurance for employees and family
  • Family-Building benefits supporting fertility and parenthood
  • 401(k) plan with employer match and pre-tax and/or Roth contributions
  • Wellness program
  • Free financial coaching
  • Referral program
  • Product rebates for an employee’s primary residence
  • Internal training programs and courses
  • Tuition reimbursement program
  • Employee Resource Groups
  • Vacation packages for full-time permanent positions