Advertising Manager

GameChanger

. Develop and execute advertising programs, sponsorships, strategic initiatives, and custom advertiser opportunities across direct media, sponsorships and partnerships, and programmatic advertising .

Posted 9/23/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing advertising programs and strategic initiatives, with a strong focus on digital advertising and project management. Proficient in using Google Ad Manager and analyzing campaign data to drive revenue growth and optimize advertising operations.

Highest-signal resume keywords

Digital Advertising ExperienceGoogle Ad Manager ProficiencyAdvertising Program DevelopmentData Analysis for Performance ImprovementProject Management Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingAdvertising Program DevelopmentCampaign DeliveryInventory ManagementPerformance ReportingExcel ProficiencyRevenue GenerationProject ManagementData AnalysisProgrammatic Advertising

Soft Skills

Cross-Functional CollaborationStrategic ThinkingProblem SolvingCommunication

Tools & Technologies

Google Ad Manager

Industry Keywords

SponsorshipsPartnershipsAdvertising OperationsMedia CompanyAdvertising Technology

About the role

Key responsibilities & impact

Develop and execute advertising programs, sponsorships, strategic initiatives, and custom advertiser opportunities across direct media, sponsorships and partnerships, and programmatic advertising
Build operating structures to scale sponsorship and partnership programs across GameChanger’s sports, products, and audiences
Convert commercial opportunities into clear plans, owners, timelines, and deliverables
Develop advertising packages, sales narratives, pitch materials, presentations, and case studies with the Director of Advertising, Sales, and DICK’S Media Network
Coordinate across Product, Engineering, Analytics, Marketing, and Revenue Operations to bring advertising products and monetization opportunities to market
Manage advertising operations through Google Ad Manager and related tools, including inventory planning, campaign workflows, pacing, optimization, and performance reporting
Use campaign and business data to evaluate performance, improve advertising operations, and identify opportunities for measurable revenue growth
Report to the Director of Advertising

Requirements

What you’ll need

5 or more years of experience in digital advertising, ideally within a publisher, media company, advertising technology platform, or advertising-supported consumer business
Hands-on experience with Google Ad Manager
Understanding of direct media, programmatic advertising, inventory management, campaign delivery, and reporting
Experience building or scaling advertising programs, operating processes, or revenue-generating initiatives
High proficiency in Excel
Experience using campaign and business data to diagnose problems, track performance, and recommend action
Experience leading complex projects across commercial, product, technology, and analytics teams from an underdefined starting point through execution and measurable results
Comfortable working across advertising operations, project management, product go-to-market, and business-building work
Must be based in the United States; candidates based in AK, DE, HI, IA, LA, MS, MT, OK, and SC cannot be hired
Legal authorization to work in the United States
Must be 18 years of age or older

Benefits

Comp & perks

Unlimited vacation policy
Paid volunteer opportunities
Technology stipend of $4,000 every 2 years
WFH stipend of $500 annually
Monthly physical, mental, wellness, and learning stipend through Holisticly
Monthly lifestyle stipend through Fringe
Full health benefits including medical, dental, vision, prescription, FSA, HRA, HSA, and family/dependent coverage
Traditional and Roth 401(k) plans through Vanguard with immediate company match
Basic, supplemental, and dependent life insurance
Short-term and long-term disability leave
Company-paid parental leave up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents
Family building benefits through Progyny
DICK'S Sporting Goods and family-of-brands teammate discount
Hybrid work arrangement with preference for working from the New York office at least three days per week