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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing strategies and initiatives, particularly in integrating AI and automation into marketing practices. Proficient in managing B2B marketing efforts, analyzing data for insights, and ensuring brand consistency across various platforms.
Highest-signal resume keywords
B2B Marketing ExperienceAI Tools ProficiencyDigital Acquisition ChannelsHubSpot ProficiencyFrench Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign DesignData AnalysisContent CreationSEO ToolsWeb Content ManagementPerformance TrackingBudget ManagementProject CoordinationBrand Management
Soft Skills
InitiativeEnergyRigorConsensus BuildingCommunication
Tools & Technologies
HubSpotClayLinkedIn Sales NavigatorClaudeCopilotGA4Google Search ConsoleSemrushAhrefs
Industry Keywords
TechnologyConsulting ServicesIT SectorCybersecurityNotarial SectorTransportation SectorAccounting SectorNonprofit Sector
About the role
Key responsibilities & impact- Lead the marketing function and define the strategy, annual plan, and budget
- Establish marketing priorities and timelines
- Coordinate colleagues and external partners and bring projects to completion
- Ensure brand consistency across the website, content, and communications
- Design and optimize campaigns, webinars, and partnerships to generate qualified business opportunities
- Work closely with the Sales and Artificial Intelligence teams
- Roll out the new brand, including the website and communications
- Launch and market artificial intelligence agents
- Integrate AI and automation into marketing practices
- Identify and automate marketing tasks and processes using AI solutions
- Track key performance indicators, analyze results, and adjust initiatives and investments
- Attend events, seminars, and conferences to support business development and gain customer insights
- Report directly to the President
Requirements
What you’ll need- Professional use of AI tools and the ability to explain their impact on work
- Strong interest in data and the ability to turn it into insights, decisions, and measurable actions
- Initiative, energy, and rigor
- Demonstrated experience independently managing a marketing mandate
- Relevant B2B marketing experience, ideally in technology or consulting services
- Ability to advocate for recommendations and build consensus without formal authority
- Proficiency in the key digital acquisition channels
- Comfortable using HubSpot or an equivalent platform
- Excellent French writing skills
- Ability to create and edit content in English
- Availability for work-related travel
- Experience in a growing small or medium-sized business or in the IT and cybersecurity sectors (an asset)
- Knowledge of HubSpot, Clay, LinkedIn Sales Navigator, Claude, or Copilot (an asset)
- Proficiency with a web content management system and analytics or SEO tools such as GA4, Google Search Console, Semrush, or Ahrefs (an asset)
- Knowledge of the notarial, transportation, accounting, or nonprofit sectors (an asset)
Benefits
Comp & perks- An opportunity to build a brand and lead the launch of Mondria’s new identity
- Direct access to the President
- Marketing budget and significant latitude to structure projects
- Access to the Artificial Intelligence team’s tools and expertise
- Permanent hybrid position
- Group insurance
- RRSP with employer contributions
- Sick leave
- On-site fitness room
- Parking
- Coffee and snacks