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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital advertising, particularly in Google Ads and Meta Ads Manager, while leading and developing teams to optimize campaign performance and enhance customer service. Strong analytical skills and the ability to adapt to industry changes are essential for driving operational excellence.
Highest-signal resume keywords
Digital Advertising ExpertiseTeam LeadershipGoogle Ads ProficiencyCampaign OptimizationTechnical Support Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementCampaign ExecutionPerformance AnalysisPlatform ConfigurationTroubleshootingQA ProcessesMigrationsPaid Search CampaignsPaid Social CampaignsClient Escalations
Soft Skills
Communication SkillsCollaboration SkillsLeadership SkillsAnalytical SkillsProblem-Solving Skills
Tools & Technologies
Google AdsMeta Ads ManagerTikTok AdvertisingEmerging Advertising Platforms
Industry Keywords
Digital AdvertisingAutomotive MarketingPaid MediaOperational ProcessesService-Level Expectations
About the role
Key responsibilities & impact- Lead and coach the Drive Auto Media and Tech Support teams
- Oversee paid campaign builds, optimization, quality standards, testing, and performance analysis
- Provide subject matter expertise across Google Ads, Meta, TikTok, and emerging advertising platforms
- Evaluate the operational impact of platform updates and new advertising products
- Determine when teams should test, adopt, document, or train on new capabilities
- Oversee technical support work including platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations
- Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes
- Partner with Onboarding, Customer Support, and Account Management teams on media campaigns, issue resolution, and platform deliverables
- Represent Drive Auto in client-facing conversations and guide stakeholders toward effective solutions
- Collaborate with Sales, leadership, and internal teams to align operational needs and resolve escalations
- Mentor and develop team members through feedback, coaching, recognition, and training
- Lead by example through professionalism, adaptability, sound judgment, and continuous improvement
Requirements
What you’ll need- 5+ years of experience in digital advertising, paid media, automotive marketing, or automotive technology
- 2+ years of experience leading and developing a team
- Hands-on experience building and optimizing paid search and paid social campaigns
- Deep working knowledge of Google Ads and Meta Ads Manager
- Experience with TikTok and other digital advertising platforms
- Experience overseeing campaign execution, optimization, QA, and performance analysis
- Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations
- Strong understanding of digital advertising platform changes and industry trends
- Strong analytical and problem-solving skills
- Ability to balance established standards with thoughtful flexibility and sound judgment
- Excellent communication, collaboration, and leadership skills
- Ability to work effectively across teams and organizational levels
Benefits
Comp & perks- Retirement plan
- Life and disability insurance
- Health insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- 15 paid vacation days
- 2 paid personal days
- 9 paid holidays
- 40 hours of paid sick leave
- Parental leave
- Employee stock purchase plan
- Great benefits
- Open-door policy
- Upward mobility