Senior Marketing Coordinator

Geisinger

. Implement and evaluate marketing and communication plans and activities .

Posted 11/6/2026full-timeRemote • Pennsylvania • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing marketing and communication plans, managing projects end-to-end, and ensuring compliance with organizational standards. Proficient in coordinating marketing initiatives, analyzing metrics, and maintaining effective communication with stakeholders.

Highest-signal resume keywords

Marketing Program DevelopmentProject ManagementCompliance ManagementBudget TrackingDigital Content Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing TasksProject Metrics TrackingMarket Research CoordinationAdvertising Campaign ExecutionDigital Engagement StrategiesWebsite ManagementQuality AssuranceVendor ManagementBudget ManagementCompliance Procedures

Soft Skills

Effective CommunicationProactive Problem SolvingTeam CollaborationStakeholder EngagementStatus Reporting

Certifications & Qualifications

High School DiplomaGED

Industry Keywords

Marketing PlansDigital Content UpdatesCommunity EngagementBrand StandardsRegulatory Audits

About the role

Key responsibilities & impact

Implement and evaluate marketing and communication plans and activities
Execute advertising, digital engagement, acquisition campaigns, educational programs, direct mail, website and portal updates, and event or community-facing support
Work with department staff and external vendors to develop and produce marketing and communications materials and programs
Own assigned initiatives end-to-end, managing quality, compliance, and internal partner experience
Manage day-to-day implementation, timelines, deliverables, intake, trafficking, objectives, audiences, and approval paths
Develop and implement marketing programs and translate strategy into executable workbacks
Coordinate marketing plan inputs, schedules, and stakeholder requirements
Create and distribute marketing materials while ensuring brand standards, messaging accuracy, and compliance
Coordinate market research and synthesize findings into actionable recommendations
Maintain internal and external website sections and support digital content updates through QA and approval workflows
Develop, maintain, track, and meet budgets; follow purchasing, documentation, and vendor management processes
Track and report project metrics including ROI, leads, conversions, engagement, web traffic, and satisfaction
Coordinate QA for digital and print deliverables, including proofing, links, tracking parameters, and accessibility basics
Coordinate projects with external suppliers and manage deliverables and timelines
Communicate proactively with management and staff, provide status updates, and escalate risks
Maintain effective team communication processes and tailor communications to the audience
Participate in project implementation and quality workgroups and recommend process improvements
Serve as a resource for regulatory audits

Requirements

What you’ll need

High School Diploma or Equivalent (GED) (Required)
Minimum of 6 years of relevant experience (Required), with relevant experience potentially combined with degree obtained
Computer literacy
Marketing tasks and activities
Compliance with organization policies and procedures
Ability to travel as required
Ability to satisfy job-specific obligations

Benefits

Comp & perks

Healthcare benefits from day one for full-time and part-time positions
Vision insurance
Dental insurance
Domestic partner benefits
Collaborative, cooperative, and collegial work atmosphere