Director, Regional Sales – Industrial Distribution

Generac

. Lead and inspire a regional sales team through coaching, training, and clear performance expectations .

Posted 10/14/2026full-timeUnited StatesLead💰 $130,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales leadership with a proven track record in revenue growth, strategic sales execution, and team motivation. Proficient in CRM systems and enterprise tools, with a focus on building long-term customer relationships and effective performance management.

Highest-signal resume keywords

Sales LeadershipRevenue GrowthCRM ProficiencyStrategic Sales ExecutionRelationship Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales StrategyPerformance ManagementDirect SellingMarket AnalysisBudget ManagementClient ExpansionTeam MotivationSales ForecastingCustomer Relationship ManagementDistribution Channel Experience

Soft Skills

LeadershipCommunicationCoachingTrainingInterpersonal Skills

Tools & Technologies

CRM SystemsSAPFieldServioMicrosoft Office Suite

Industry Keywords

Sales TargetsRevenue GrowthCustomer ExperienceMarket TrendsDeal Execution

About the role

Key responsibilities & impact

Lead and inspire a regional sales team through coaching, training, and clear performance expectations
Develop and execute sales strategies to deliver consistent revenue growth
Set quarterly and annual targets and forecast performance
Ensure the team achieves sales targets
Join key customer calls to advance opportunities and close deals
Build customer and distributor relationships
Track market trends and analyze competitors
Identify opportunities for expansion
Partner across departments to align strategy and deliver seamless customer experiences
Manage budgets and oversee deal execution
Ensure CRM tools are used effectively
Travel frequently within the region to support the team and customers

Requirements

What you’ll need

Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
7+ years in sales leadership
10+ years of direct selling experience
Strong track record of delivering revenue growth and achieving ambitious goals
Experience working with distribution channels and end-user customers
Proven success in expanding client bases and building long-term partnerships
Deep understanding of sales strategy, performance management, and team motivation
Excellent leadership, communication, and relationship-building skills
Strong business acumen with hands-on execution ability
Proficiency with CRM systems and enterprise tools; SAP and FieldServio experience, with FieldServio a plus
Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Frequent travel within the region required
Ability to occasionally lift up to 25 pounds

Benefits

Comp & perks

Health, dental, vision, 401(k), and more
Fun Days and employee engagement days
Product discounts and loan programs
Variable compensation including short-term and long-term incentives
Travel opportunities
High-visibility leadership role with direct impact on growth and strategy
Opportunity to build and shape a regional sales team