Market Development Manager

Generac

. Increase market share and brand preference for Generac's residential ecosystem solutions within the specified territory .

Posted 9/17/2026full-timeRemote • Connecticut • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in business-to-business sales within the solar industry, with a strong focus on customer development strategies, pipeline management, and competitive intelligence. Proven ability to engage and convert key accounts while maintaining accurate sales records and collaborating with internal teams.

Highest-signal resume keywords

Solar Industry ExperienceBusiness-To-Business SalesSales Strategy DevelopmentCRM ManagementMarket Intelligence

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales StrategyPipeline DevelopmentForecastingCompetitive IntelligenceResidential Energy StorageRFP Purchasing ProcessesAccount ManagementKey Account DevelopmentMarket FeedbackTwo-Step Distribution Model

Soft Skills

Relationship BuildingCollaborationCommunication

Tools & Technologies

CRM SoftwareOHM AnalyticsWood Mackenzie

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in Engineering

Industry Keywords

Solar SolutionsEnergy StorageHome Standby GeneratorMarket ShareBrand PreferenceCustomer DevelopmentInstallation CompaniesC-Suite EngagementSales RecordsDistribution Network

About the role

Key responsibilities & impact

Increase market share and brand preference for Generac's residential ecosystem solutions within the specified territory
Prospect new business opportunities and convert solar and generator installers into Generac customers
Drive resale of Generac PWRmicro solar, PWRcell 2 energy storage, home standby generator, and ecobee smart thermostat products
Develop and execute strategic regional customer development strategies
Drive product adoption through Generac's existing distribution network
Identify, engage, and convert solar, storage, and generator installation companies
Plan and implement sales strategies to maximize share and margin
Expand the customer base by identifying new partners and developing customer opportunities
Build and maintain a pipeline of key account opportunities, with 80% new account development and 20% account management
Build relationships with key accounts and internal support teams
Maintain accurate sales records, CRM entries, and activity updates for forecasting and performance tracking
Collaborate with sales and business leadership on business plans aligned with key account growth initiatives
Provide market feedback and competitive intelligence to sales and business leadership
Follow up consistently on opportunities to drive timely closes
Coordinate with Generac sales team members on account acquisition and support

Requirements

What you’ll need

Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to C-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes, from bid to award to effective close
Experience identifying leading market indicators and major prospects through third-party tools such as OHM Analytics and Wood Mackenzie
Ability to identify, engage, and convert solar, storage, and generator installation companies
Sales strategy, pipeline development, CRM, forecasting, and competitive intelligence experience

Benefits

Comp & perks

Equal opportunity employment
Remote work arrangement