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Accessory Product Marketing Manager
General Motors. Develop and manage a comprehensive vehicle accessory portfolio for GM Korea home-room vehicle programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and development, with a strong focus on accessory portfolio management and strategic analysis. Proficient in synthesizing complex data into actionable insights and executive-level presentations while leading cross-functional teams in a global environment.
Highest-signal resume keywords
Accessory Portfolio ManagementProduct Marketing StrategyData Analysis and Business InsightsCross-Functional LeadershipProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product DevelopmentMarket AnalysisBusiness AnalyticsPricing StrategyLaunch ExecutionFinancial AnalysisStrategic ThinkingQuantitative SkillsCustomer InsightsCompetitive Benchmarking
Soft Skills
Excellent CommunicationProblem SolvingCollaborationInfluencing StakeholdersAttention to Detail
Tools & Technologies
Power BITableauMicrosoft ExcelGM SystemsGlobal Information Center
Certifications & Qualifications
Bachelor's DegreeMaster's Degree or MBA Preferred
Industry Keywords
AutomotiveConsumer ProductsAftermarket ProductsProduct PlanningMarket Trends
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Develop and manage a comprehensive vehicle accessory portfolio for GM Korea home-room vehicle programs
- Develop and execute accessory portfolio, pricing, packaging, and go-to-market strategies throughout the vehicle lifecycle
- Analyze customer, vehicle, sales, financial, competitive, and market data to identify trends, gaps, opportunities, and risks
- Benchmark competitive offerings and consumer trends to develop innovative accessory solutions
- Support business case development, change requests, and portfolio documentation
- Translate complex data and market insights into executive-ready recommendations, presentations, and long-range portfolio plans
- Drive accessory launch readiness with Vehicle Program Planning, Engineering, Design, Purchasing, and launch teams
- Identify, resolve, and escalate launch risks and roadblocks
- Support vehicle fit-ups and accessory product validation activities
- Manage launch deliverables including product readiness, pricing, vehicle ordering guides, website content, revenue targets, communications, and promotions
- Present sales performance, market trends, and marketing initiatives to leadership and stakeholders
- Maintain accurate accessory product information across digital, print, dealer, and customer-facing platforms
- Coordinate reviews and approvals of sell sheets, brochures, and promotional content
- Serve as an Accessories subject matter expert in leadership reviews, cross-functional forums, industry events, and enthusiast engagements
Requirements
What you’ll need- Bachelor's degree
- Minimum 5 years of experience in Product Marketing, Product Development, Program Management, Strategy, Analytics, Finance, Consulting, or a related business discipline
- Strong customer and market orientation
- Demonstrated strategic thinking and ability to synthesize market, customer, competitive, financial, and business inputs into actionable recommendations
- Strong analytical and quantitative skills with experience evaluating complex data, identifying trends, and developing business insights
- Ability to solve complex business problems, prioritize competing demands, and make data-driven decisions in a fast-paced environment
- Excellent written and verbal communication skills with the ability to create executive-level presentations and recommendations
- Demonstrated cross-functional leadership and collaboration skills, including the ability to influence stakeholders without direct authority
- Strong project management and execution skills with the ability to manage multiple priorities while maintaining attention to detail
- Ability to work effectively in a global environment, partnering with GM Korea and cross-functional teams across multiple time zones
- Flexibility to support global meetings and business activities outside of traditional business hours when required
- Must not require GM immigration-related sponsorship now or in the future, including H1-B, OPT, STEM OPT, CPT, TN, J-1, or similar immigration support
- Master's degree or MBA preferred
- Experience within automotive, consumer products, aftermarket products, or related industries preferred
- Experience in accessory portfolio management, product planning, launch execution, marketing strategy, or business analytics preferred
- Familiarity with GM systems and processes, including PPC, CR/DN, VCPS, Global Information Center, Competitive Product Database, Asset Central, and Global Connect preferred
- Experience with Power BI, Tableau, or other business intelligence and data visualization tools preferred
- Advanced proficiency in Microsoft Excel and financial/business analysis preferred
- Experience working in a global organization and collaborating across cultures, functions, and geographic regions preferred
Benefits
Comp & perks- Benefits supporting well-being at work and at home through GM Total Rewards resources
- Inclusive workplace and belonging-focused culture
- Opportunities for career development and employee growth
- Reasonable accommodations for applicants with disabilities
- Equal employment opportunity protections
- Global team and cross-functional collaboration opportunities
- Not eligible for relocation benefits; relocation costs are the selected candidate's responsibility