Assistant Manager, CCA Parts Technical Marketing Lead

General Motors

. Lead development of marketing messages supporting GM Genuine Parts and ACDelco’s maintenance/repair, powertrain, and collision portfolio .

Posted 11/10/2026full-timeWarren • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on aftersales, claims development, and technical marketing assets. Strong ability to collaborate across teams and manage multiple projects while maintaining compliance and strategic messaging.

Highest-signal resume keywords

Product Marketing ExperienceClaims DevelopmentStakeholder ManagementStrategic ThinkingTechnical Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Message DevelopmentClaims ValidationProject ManagementContent Ecosystem DevelopmentTechnical Asset Maintenance

Soft Skills

Organizational AbilitiesCustomer-Focused StorytellingExceptional Communication SkillsIntellectual CuriosityResilience

Tools & Technologies

ILM-Compliant RecordsMarketing Content EcosystemSales Support Materials

Industry Keywords

AftersalesProduct ClaimsCollaborationComplianceMarketing Strategy

About the role

Key responsibilities & impact

Lead development of marketing messages supporting GM Genuine Parts and ACDelco’s maintenance/repair, powertrain, and collision portfolio
Work with suppliers and product teams to develop a marketing content ecosystem including claims, specifications, and specification visuals
Explore and recommend AI-generated product marketing content
Develop product claims and facilitate Engineering and Legal signoffs
Maintain ILM-compliant records and databases and keep product information current
Ensure aft davit/documentation compliance with Legal, Engineering, and agency partners
Partner with Engineering and CCA Product to accurately maintain technical marketing assets, including photography, math data, physical assets, specifications, and claims
Collaborate with the Brand team on Parts content strategy and agency briefs
Share learnings and collaborate with the Global Cataloguing team on execution solutions
Develop sales support materials such as sell sheets with CCA product teams
Serve as the technical marketing subject matter expert for Communications needs
Collaborate across Marketing, Legal, Product, Engineering, suppliers, agencies, and global cataloguing teams

Requirements

What you’ll need

5-8 years of product marketing experience; experience in aftersales, claims development, validation, and execution preferred
Bachelor’s degree in marketing, advertising, business, communications, or related field; equivalent relevant experience may be considered where permitted
Experience managing multiple projects and deadlines
Strategic thinking and customer-focused storytelling skills
Strong organizational abilities, initiative, intellectual curiosity, and resilience
Ability to navigate ambiguity and change
Exceptional presentation, written, and verbal communication skills
Strong stakeholder management skills
Ability to simplify complex information and influence without formal authority
Must not require GM immigration sponsorship now or in the future, including H1-B, OPT, STEM OPT, CPT, TN, J-1, or other immigration support
Expected to report to the Warren, Michigan location at least 3 times per week
Willingness to travel less than 25%

Benefits

Comp & perks

Benefits and Total Rewards resources supporting well-being at work and at home
Inclusive workplace and equal employment opportunities
Reasonable accommodations for applicants with disabilities
Hybrid work arrangement
Travel required at less than 25%
Relocation costs are the selected candidate’s responsibility; the role is not eligible for relocation benefits