Assistant Manager, Vehicle Purchase Programs

General Motors

. Manage a key incentive program for active and retired GM employees, dealership employees, and eligible family members .

Posted 10/30/2026full-timeWarren • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Program Management and Digital Marketing, with a strong focus on developing and executing business strategies within the automotive sales domain. Proficient in analyzing marketing data and creating persuasive presentations to drive sales growth and program effectiveness.

Highest-signal resume keywords

Program ManagementDigital MarketingBusiness AnalyticsRetail Sales ExperienceAutomotive Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ManagementDigital MarketingBusiness Strategy DevelopmentSales Impact MeasurementData AnalysisFraud PreventionEV-Specific Pricing ModelsSales/Cost ProformasPresentation SkillsMarketing Campaign Execution

Soft Skills

Collaborative Strategy DevelopmentStrategic CounselPersuasive CommunicationCross-Functional CollaborationAdaptability

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Automotive SalesIncentive ProgramsEmployee Pricing StrategiesProgram PoliciesMarket Promotion

About the role

Key responsibilities & impact

Manage a key incentive program for active and retired GM employees, dealership employees, and eligible family members
Market the program to eligible audiences
Create collaborative strategies to promote vehicle sales
Evaluate and refine existing programs and promotions
Identify and develop business-building opportunities, program concepts, strategies, sales/cost proformas, and pilot program plans
Support development of employee pricing strategies, including EV-specific pricing models and future portfolio pricing models
Lead targeted marketing campaigns with agency partners to grow program sales
Track and measure campaigns, including sales impact and net-plus evaluation
Provide strategic counsel on business policy, sales growth, program expansion or contraction, and long-term growth opportunities
Serve as GM subject matter expert for program inquiries across brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW
Recommend and author approved changes to program policies, updates, rules, guidelines, and related documents
Support ad hoc reporting and data analysis requests

Requirements

What you’ll need

Program Management, Digital Marketing and Retail Sales Experience
Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field
5-8 years or more in marketing, program management, or strategy role
Ability to travel up to 10-15%
Proficiency in Word, Excel, PowerPoint
Automotive experience is highly preferred
Strong knowledge of business analytics and marketing data
Understanding of complex dynamics within the automotive sales domain
Proven ability to synergize complex business strategies into persuasive presentations
Retail sales and incentives experience
Experience developing or executing business strategy
Fraud prevention experience
Must not require GM immigration sponsorship now or in the future
Expected to report to the specific location at least 3 times a week
Required to travel less than 25% for this role
Not eligible for relocation benefits; relocation costs are the selected candidate’s responsibility

Benefits

Comp & perks

Benefits supporting employee well-being at work and at home
Total Rewards resources
Equal employment opportunity and inclusive workplace
Reasonable accommodation support for applicants with disabilities