BDC Specialist – Dealer Network, Digital Strategy Liaison

General Motors

. Serve as the main liaison between brand digital advertising strategies and the national dealer network for BDC-related activities .

Posted 11/7/2026full-timeMexico City • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in BDC operations and CRM management, with strong analytical skills to assess digital lead performance and identify improvement opportunities. Capable of building relationships and providing consultative guidance to enhance dealer engagement and customer experience.

Highest-signal resume keywords

BDC Operations ExperienceCRM Management ProficiencyDigital Marketing CoordinationAnalytical SkillsRelationship-Building Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

BDC OperationsCRM ManagementDigital MarketingLead Lifecycle ManagementData AnalysisDigital ReportingCampaign RolloutPerformance ImprovementLead Management SolutionsConsultative Guidance

Soft Skills

Communication SkillsOrganizational SkillsEmotional IntelligenceEmpathySelf-Motivation

Tools & Technologies

CRM PlatformsDigital Reporting Tools

Industry Keywords

Automotive RolesDealer NetworksIndirect Sales ChannelsCustomer Experience Standards

About the role

Key responsibilities & impact

Serve as the main liaison between brand digital advertising strategies and the national dealer network for BDC-related activities
Coordinate and validate the flow, quality, and management of digital leads generated through OEM campaigns and platforms
Ensure correct dealer usage of CRM systems, follow-up processes, and lead lifecycle management
Analyze BDC and digital lead performance to identify risks, gaps, and improvement opportunities
Prepare and distribute clear, structured, actionable reports for dealers and internal stakeholders
Support the rollout of campaigns, launches, and digital initiatives by ensuring dealer readiness and understanding
Provide consultative guidance to dealers on brand objectives and customer experience standards
Facilitate communication, training materials, and alignment sessions
Support resolution of operational or process-related issues affecting lead handling or customer experience
Develop, coordinate, and deliver solutions related to BDC performance and digital lead management
Act as a subject-matter expert and trusted partner for internal teams and dealers
Build and maintain relationships with internal teams and external partners, using influence and persuasion without formal authority
Perform other related duties as assigned

Requirements

What you’ll need

Proven experience in BDC operations, CRM management, digital marketing coordination, or related automotive roles
Experience working with large dealer networks or indirect sales channels
High proficiency in CRM platforms and digital reporting tools
Strong analytical, organizational, and communication skills
High level of emotional intelligence, empathy, and relationship-building ability
Self-motivated, autonomous professional able to manage complexity and ambiguity
Availability to travel domestically as required
Expected to report to a specific location at least 3 times a week or as otherwise directed by the manager
Regular travel required (25–50%)
Must attach a resume when applying
Applicants may be required to successfully complete role-related assessments and/or pre-employment screening, where applicable

Benefits

Comp & perks

Hybrid work arrangement with reporting to the designated location at least 3 times a week or as otherwise directed by the manager
Domestic travel opportunities/requirements (25–50%)
Inclusion and belonging-focused workplace
Reasonable accommodations during the selection process
Opportunities to contribute to meaningful change at General Motors
Role-related development through exposure to digital marketing performance, CRM data, and dealer execution