Business Planner

General Motors

. Lead annual, quarterly, and multi-year planning processes for Buick and GMC Global Marketing .

Posted 9/24/2026full-timeWarren • Michigan • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business planning, marketing strategy, and performance management, with a strong ability to lead complex initiatives across functions and geographies. Proficient in translating brand and market priorities into actionable marketing plans while maintaining financial acumen and analytical capabilities.

Highest-signal resume keywords

Business PlanningMarketing StrategyPerformance ManagementCross-Functional LeadershipAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningBudget PlanningResource AllocationPerformance ManagementMarketing OperationsProgram ManagementBusiness Case DevelopmentData VisualizationMarketing Performance MeasurementExecutive Storytelling

Soft Skills

Written CommunicationVerbal CommunicationFacilitationAttention to DetailSound Judgment

Tools & Technologies

Enterprise Planning ToolsWorkflow ToolsDashboard ToolsData Visualization Tools

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree

Industry Keywords

AutomotiveConsumer ProductsGlobal MarketingBrand PortfolioMarketing IntelligenceMedia EffectivenessCommercial KPIs

About the role

Key responsibilities & impact

Lead annual, quarterly, and multi-year planning processes for Buick and GMC Global Marketing
Translate brand, portfolio, product lifecycle, customer, market, and commercial priorities into integrated marketing plans
Connect global priorities with regional and market-level plans while allowing local adaptation
Maintain business-plan milestones, owners, dependencies, risks, and decision points
Coordinate planning inputs across marketing, sales, finance, HR, agency, and regional teams
Evaluate trade-offs across brands, markets, nameplates, audiences, channels, and strategic initiatives
Build business cases and recommendations connecting resources to brand, customer, demand, retail, and profitability outcomes
Monitor plan-versus-actual performance and recommend reallocations or corrective actions
Partner with Finance and Human Resources on investment, budget, headcount, agency, and capability scenarios
Establish and maintain an integrated Buick and GMC marketing performance scorecard
Lead monthly, quarterly, and executive performance reviews
Convert complex quantitative and qualitative information into decision-ready narratives
Design and improve operating rhythms for leadership meetings, business reviews, planning forums, and strategic initiative reviews
Clarify decision rights, governance, handoffs, escalation paths, and accountability
Lead or coordinate high-priority cross-functional initiatives sponsored by Buick and GMC leadership
Manage complex workstreams involving multiple functions, agencies, markets, and competing priorities
Establish common planning principles, tools, and performance language across markets
Partner with regional leaders and facilitate adoption of scalable best practices
Serve as a trusted advisor and thought partner to the CMO and senior marketing leadership
Prepare executive presentations, business reviews, decision memos, talking points, and leadership updates
Identify opportunities to simplify, standardize, automate, and improve marketing planning and reporting
Strengthen organizational planning capabilities through frameworks, coaching, and improved strategic practices

Requirements

What you’ll need

Bachelor’s degree in business, marketing, finance, communications, strategy, or a related field, or equivalent relevant experience
10 or more years of experience in business planning, marketing strategy, marketing operations, corporate strategy, management consulting, program management, or a related discipline
Experience supporting senior leaders in a complex, matrixed organization
Experience with strategic planning, budget or investment planning, resource allocation, and performance management
Strong business and financial acumen
Proven ability to lead complex initiatives across functions and geographies without direct authority
Exceptional written, verbal, presentation, facilitation, and executive storytelling skills
Strong analytical and problem-solving capabilities
Ability to manage multiple priorities with autonomy, sound judgment, accountability, and attention to detail
High integrity and discretion when handling confidential or sensitive information
GM does not provide immigration-related sponsorship for this role; candidates must not require GM immigration sponsorship now or in the future
Preferred: experience in automotive, mobility, consumer products, technology, retail, or another global consumer-facing business
Preferred: experience in a global marketing organization, brand portfolio, agency, dealer, or tiered marketing environment
Preferred: experience partnering with Brand Strategy, Product Marketing, Marketing Intelligence, Media, Performance Marketing, Communications, Customer Engagement, Sales, Finance, and regional teams
Preferred: experience managing marketing budgets, agency investments, headcount plans, or operating forecasts
Preferred: familiarity with marketing performance measurement, brand health, customer insights, creative effectiveness, media effectiveness, and commercial KPIs
Preferred: experience with enterprise planning, workflow, dashboard, or data visualization tools
MBA or advanced degree preferred
Selected candidate must be able to travel less than 25% for this role

Benefits

Comp & perks

Hybrid work arrangement
Relocation benefits available for candidates who qualify under company policy
GM Total Rewards benefits supporting employee well-being at work and home
Equal employment opportunity and inclusive workplace
Reasonable workplace accommodations
Role-related assessment and/or pre-employment screening processes