Country Sales Manager

General Motors

. Translate GM Europe’s strategy into a clear country plan and own market development, sales, service, volume, revenue, profitability and customer-experience outcomes .

Posted 10/27/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in translating strategic objectives into actionable country plans, managing complex partner relationships, and driving sales and customer experience outcomes. Proficient in performance management, compliance, and leading cross-functional teams to achieve commercial success.

Highest-signal resume keywords

Commercial Strategy DevelopmentStakeholder ManagementPerformance ManagementCross-Functional LeadershipGovernance and Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisSales Performance AnalysisForecastingData-Driven Decision MakingPartner Business Planning

Soft Skills

Influencing SkillsNegotiation SkillsChange ManagementTeam DevelopmentCustomer Focus

Industry Keywords

Network StrategyCustomer ExperienceCommercial ActivitiesOperational ReadinessCompliance Standards

About the role

Key responsibilities & impact

Translate GM Europe’s strategy into a clear country plan and own market development, sales, service, volume, revenue, profitability and customer-experience outcomes
Lead the country Network Strategy and ensure an effective network footprint
Propose and agree country media and marketing strategy with the Marketing team
Develop and monitor partner business plans, forecasting, performance management, reporting and governance routines
Analyse sales performance, market trends and competitive activity to identify opportunities and drive growth
Lead relationships with dealerships, fleet customers, distributors, importers, agents and other route-to-market partners
Manage applicable direct-to-consumer, dealer, distributor, importer, agency and wholesale channels
Lead partner selection, onboarding, readiness and continuous improvement
Deliver consistent customer and brand experiences across customer and partner touchpoints
Monitor customer satisfaction, resolve issues and improve customer and partner journeys
Execute Network Strategy and support training, compliance and operational readiness
Coordinate local execution of GM brand plans, product launches, marketing and advertising activities
Align product, pricing, campaign, retail, distribution, inventory and partner activities
Collaborate with Sales and Distribution Operations, CVO and Strategic Sales Development to improve vehicle flows and identify sales opportunities
Align country priorities with cross-functional teams including Marketing, Product, Aftersales, Finance, Logistics, Legal, Compliance, HR and Customer Care
Lead cross-functional initiatives and ensure timely escalation, resolution and communication of issues
Lead, develop and motivate the country organisation
Build an inclusive, collaborative, customer-focused and performance-oriented culture
Ensure commercial activities comply with GM policies, applicable law, competition requirements, data-protection standards, internal controls and governance
Maintain documentation and audit readiness
Represent GM and its brands at relevant external events and with media and stakeholders

Requirements

What you’ll need

Experience in a commercial, market, sales, service, network, partner or operations environment
Experience managing complex, customer-facing or partner-led operating models
Strong commercial judgement and ability to translate strategy into measurable outcomes and disciplined execution
Strong stakeholder management, influencing and negotiation skills
Ability to lead through change, build cross-functional alignment and develop high-performing teams
Data-driven approach to performance management, forecasting, market analysis and decision-making
Sound understanding of governance, compliance, risk management and delegated authority
Compliance with applicable company policies and law
Successful completion of role-related assessment(s) and/or pre-employment screening where applicable

Benefits

Comp & perks

Applicants may be required to complete role-related assessments and/or pre-employment screening
Reasonable accommodations available for individuals with disabilities