CRM & Growth Marketing Manager

General Motors

. Own the strategy, orchestration, and optimization of OnStar’s growth engine across acquisition, vehicle attach, activation, engagement, renewal, retention, and winback .

Posted 10/9/2026full-timeMexico City • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategies, customer engagement, and lifecycle marketing, with a strong focus on data-driven decision-making and optimization across various channels. Proficient in CRM technologies and capable of translating business objectives into actionable growth plans.

Highest-signal resume keywords

Growth MarketingCustomer EngagementLifecycle MarketingCRM TechnologiesData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationConversion Rate OptimizationA/B TestingCampaign ManagementGrowth EconomicsExperiment DesignPerformance MeasurementCustomer Acquisition StrategyLifecycle ProgressionFunnel Analytics

Soft Skills

Analytical SkillsOrganizational SkillsWritten CommunicationVerbal CommunicationInfluencing Skills

Tools & Technologies

SalesforceOneCRMMarketing AutomationCustomer Data PlatformsWeb AnalyticsApp Analytics

Industry Keywords

AutomotiveConnected ServicesTelecommunicationsSubscription ServicesDigital Products

About the role

Key responsibilities & impact

Own the strategy, orchestration, and optimization of OnStar’s growth engine across acquisition, vehicle attach, activation, engagement, renewal, retention, and winback
Develop and maintain the OnStar growth roadmap and funnel model
Identify and prioritize growth opportunities using customer, vehicle, behavioral, commercial, and channel data
Define growth hypotheses, target audiences, value propositions, success criteria, and expected business impact
Partner with Sales, Marketing, Digital Commerce, Product, Analytics, Contact Center, Dealers, Media, and GM enterprise teams
Build customer-centric lifecycle programs and connected journeys across CRM, digital, web, app, commerce, contact-center, dealer, and media touchpoints
Define segments, lifecycle stages, eligibility rules, suppression logic, propensity-based audiences, and next-best-action opportunities
Establish test-and-learn programs using A/B testing, holdouts, incrementality testing, customer research, and behavioral analysis
Create test roadmaps, evaluate results, document learnings, and drive optimization actions
Improve subscription purchase, vehicle attach, conversion, onboarding, and post-purchase engagement
Identify and remove conversion-funnel friction across offers, eligibility, checkout, payment, account setup, and first-value experiences
Coordinate campaign links, offers, product information, landing pages, customer journeys, and measurement across digital experiences
Support launches and platform changes through communications, testing, issue resolution, and post-launch optimization
Define scorecards and monitor subscriber growth, attach, activation, conversion, renewal, churn, winback, incremental lift, customer lifetime value, acquisition cost, and return on investment
Partner with Data, Analytics, IT, agencies, and platform owners to resolve data, integration, identity, consent, and execution issues
Translate business needs into CRM, analytics, experimentation, and marketing-technology requirements
Serve as CRM and Growth Marketing point of contact for assigned OnStar initiatives and launches
Develop execution plans, manage milestones and dependencies, and drive decisions across teams without direct authority
Facilitate growth reviews, experiment readouts, campaign-readiness reviews, operating cadences, and post-launch retrospectives
Coordinate with US and global OnStar teams to share best practices and align capabilities, processes, experimentation standards, and measurement frameworks
Support dealer, contact-center, and field enablement when growth programs affect customer handling, sales, activation, or retention
Travel at least 50% or more on a frequent basis

Requirements

What you’ll need

Bachelor’s degree in marketing, business, analytics, communications, information systems, or a related field, or equivalent experience
5 to 10 years of required experience in a similar position
Experience in growth marketing, CRM, lifecycle marketing, customer engagement, digital commerce, marketing operations, loyalty, subscription models, or a related discipline
Demonstrated experience influencing a customer funnel and delivering measurable growth outcomes
Experience designing experiments, interpreting results, and translating insights into optimization actions
Strong understanding of customer segmentation, journey orchestration, campaign management, conversion optimization, and performance measurement
Ability to convert business objectives and customer insights into hypotheses, briefs, requirements, operating plans, and measurable outcomes
Strong analytical, organizational, written, and verbal communication skills
Ability to influence and drive execution in a matrixed organization without direct authority
Demonstrated ability to develop full-funnel growth strategies across acquisition, activation, engagement, retention, renewal, referral, and winback
Experience optimizing paid, owned, earned, partner, dealer, and in-product channels using channel economics, incrementality, and return on investment
Hands-on experience with conversion-rate optimization across landing pages, subscription flows, checkout, onboarding, and first-value experiences
Proficiency in growth economics, including customer acquisition cost, customer lifetime value, payback, cohort retention, contribution margin, and incremental revenue
Working knowledge of CRM, customer data platforms, marketing automation, web and app analytics, identity, consent, and event governance
Experience with customer acquisition strategy, media-to-CRM orchestration, lead nurturing, and lifecycle progression
Knowledge of product-led growth, referral, advocacy, loyalty, cross-sell, upsell, reactivation, and customer-led acquisition motions
Experience with portfolio and channel management, campaign prioritization, budget allocation, agency or vendor collaboration, and performance optimization
Ability to combine customer research, behavioral data, commercial insights, and experimentation to prioritize growth opportunities
Understanding of message-market fit, value proposition development, creative testing, offer strategy, and frequency or contact-policy management
Ability to build scalable growth operating models, playbooks, decision frameworks, dashboards, governance, and optimization cadences
Preferred: experience in automotive, connected services, telecommunications, subscription services, loyalty, marketplaces, or digital products
Preferred: experience with Salesforce, OneCRM, marketing automation, customer data platforms, experimentation platforms, or comparable CRM technology
Preferred: experience integrating CRM with e-commerce, contact-center, dealer, web, app, product, and media ecosystems
Preferred: familiarity with incrementality testing, propensity modeling, next-best-action, personalization, attribution, cohort analysis, and customer lifetime value
Preferred: experience with growth models, funnel analytics, north-star metrics, growth loops, and unit-economics-oriented decision making
Preferred: working knowledge of privacy, consent, opt-out, and responsible use of customer data
Advanced English level
Ability to legally operate a motor vehicle on a regular basis
Must attach a CV when applying
GM does not provide immigration-related sponsorship; applicants must not require GM immigration sponsorship now or in the future
May be required to complete role-related assessments and/or pre-employment screening

Benefits

Comp & perks

Hybrid work arrangement; expected to report to a specific location at least 3 times a week (or other frequency dictated by manager)
Diversity and inclusion-focused workplace
Reasonable accommodations during the recruitment process
Opportunities to work on meaningful change through General Motors’ mission
No relocation benefits; relocation costs are the selected candidate’s responsibility