Customer Engagement Lead – GM Defense

General Motors

. Plan and ensure successful execution of marketing and customer engagement events with customers, partners, and stakeholders .

Posted 9/18/2026full-timeWarren • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing marketing and customer engagement events, with a strong focus on experiential marketing strategies and branding principles. Proven ability to collaborate with diverse stakeholders and manage resources effectively in the defense and government sectors.

Highest-signal resume keywords

Event ManagementExperiential MarketingBranding PrinciplesCustomer EngagementStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MarketingBrandingEvent CoordinationData AnalysisVisual Communications

Soft Skills

Interpersonal SkillsNegotiation SkillsPresentation Skills

Tools & Technologies

PowerPoint

Industry Keywords

Defense SectorGovernment SectorAutomotive SectorCustomer Engagement ActivitiesMarketing Campaigns

About the role

Key responsibilities & impact

Plan and ensure successful execution of marketing and customer engagement events with customers, partners, and stakeholders
Lead teams planning, coordinating, supporting, and executing high-profile events and customer engagement activities
Build relationships and collaborate with GM and brand teams to expand GM Defense brand and product presence
Coordinate and, when needed, personally execute activities at Warren Technical Center, Milford Proving Ground, and other locations
Partner with internal teams and external vendors to plan customer- and product-focused events
Lead planning and coordination of on-site customer engagement events at Detroit-area GM facilities
Plan and coordinate product experiences such as ride-and-drive events and demonstrations
Coordinate and execute static product-display activations, often with other GM brands
Support design and execution of long-term marketing and communications campaigns for capture campaigns and growth priorities
Lead planning and execution support for major tradeshows, including booth design, execution planning, lodging, and logistics
Coordinate apparel for GS&S and key GM Defense personnel
Manage ordering and distribution of apparel and promotional items for marketing activities
Coordinate with GM Merchandise & Licensing to use GM Defense branding on third-party products

Requirements

What you’ll need

5+ years of experience in marketing, branding, event management, customer engagement or related areas
Expertise managing product-focused experiential marketing or customer engagement events for defense/government or similar industries
Ability to plan, coordinate, manage execution, and track resources for customer engagement projects
Familiarity with the defense/government or security sector
Ability to travel up to 25% domestically and internationally, including weekends
Strong visual communications and presentation skills, including PowerPoint
Strong understanding of branding principles and experiential marketing strategies
Must be a U.S. Person: U.S. citizen, U.S. permanent resident, asylee, or refugee
Bachelor's degree in Marketing, Communications, Business, or related field preferred
Experience with defense, government, and/or automotive sectors preferred
Strong analytical skills for measuring effectiveness/ROI and making data-driven improvements preferred
Excellent interpersonal and negotiation skills, with experience influencing and collaborating with diverse stakeholders preferred
Previous marketing or customer engagement experience for military and/or government preferred
No current or future need for GM immigration sponsorship
Position is subject to export control restrictions

Benefits

Comp & perks

Benefits and Total Rewards resources supporting well-being at work and home
Inclusive workplace focused on belonging and employee development
Reasonable accommodations for applicants with disabilities
No relocation benefits; relocation costs are the selected candidate’s responsibility