Digital Transformation Manager – Western Region

General Motors

. Support the effective dealer onboarding process for digital tools and services from kickoff through completion and post-launch support.

Posted 10/14/2026full-timeCalgary • CanadaMid-LevelSenior💰 CA$97,800 - CA$146,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in dealer onboarding processes, digital performance optimization, and strategic consulting to enhance customer experience and drive sales conversion. Proficient in data analytics, project management, and effective communication with stakeholders.

Highest-signal resume keywords

Dealer Onboarding ProcessDigital Performance OptimizationData AnalyticsProject ManagementRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceMarketing ExperienceTechnology ExperienceAnalytic ReportingProblem SolvingAttention to DetailTraining DevelopmentDigital KPIsCustomer Experience (CX)Vendor Management

Soft Skills

Communication SkillsPresentation Skills

Tools & Technologies

Dealer Digital Solution ProductsGM Systems

Certifications & Qualifications

Valid Driver’s LicenseBachelor's Degree

Industry Keywords

Automotive DealersSales Conversion RatesDigital Tools and ServicesField ExperienceDistrict Manager

About the role

Key responsibilities & impact

Support the effective dealer onboarding process for digital tools and services from kickoff through completion and post-launch support.
Optimize dealer digital performance and deliver strategic digital consulting and analytic reporting.
Establish a premium online customer experience.
Collaborate with the DDS Manager and Regional Sales Team to align priorities and dealer interactions.
Champion onboarding processes, define core onboarding teams, and guide dealer personnel through product and vendor changes.
Provide guidance and training on best practices to drive web traffic and increase sales conversion rates.
Curate and host quarterly dealer digital best-practices training workshops.
Communicate the importance of timely digital-lead actioning to improve sales results and year-over-year digital KPIs.
Participate in joint dealer contacts with district managers.
Provide Level 1 support for Dealer Digital Solution products and services.
Manage dealer support activities, including intake, tracking, resolution and escalation of cases.
Interact with third-party support partners and maintain current training on GM systems and services.
Communicate and report to VSM stakeholders, field teams and dealers.
Travel regularly within the assigned region using a company-assigned vehicle.

Requirements

What you’ll need

5 years of sales, marketing and technology experience.
District Manager/field experience interfacing with automotive dealers preferred.
Proven track record of driving positive change in sales, service, marketing or CX fields.
Strong relationship-building, problem-solving, communication and presentation skills.
Highly analytical with strong attention to detail.
Comfortable working with data, analytics and developing reporting.
Strong project management capabilities.
Valid Driver’s License.
Successful completion of post-secondary education; Bachelor's Degree preferred.
Must not require GM immigration sponsorship now or in the future.

Benefits

Comp & perks

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan.
GM Vehicle Purchase Plan for you and your family.