District Manager – OnStar & Loyalty

General Motors

. Serve as the primary field representative and advocate for OnStar, GM connected services, loyalty, and subscription offerings across an assigned dealer network .

Posted 9/17/2026full-timeRemote • Alabama • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building relationships with dealership teams and driving customer engagement through effective training and support of connected services. Proficient in utilizing data analytics for performance reviews and continuous improvement within the automotive dealership environment.

Highest-signal resume keywords

Sales ExperienceCustomer Service ExperienceStrong Communication SkillsData Analytics ProficiencyTraining and Coaching Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisPerformance ReviewTroubleshooting Technology PlatformsSubscription-Based ServicesConnected Vehicle Technologies

Soft Skills

Strong Attention to DetailTime ManagementOrganizational SkillsLearning AgilityProblem-Solving Skills

Tools & Technologies

Google WorkspaceMicrosoft OfficeOnStar Mobile AppGM Connected Services

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Automotive DealershipsOEMsCustomer EngagementLoyalty ProgramsRetail Operations

About the role

Key responsibilities & impact

Serve as the primary field representative and advocate for OnStar, GM connected services, loyalty, and subscription offerings across an assigned dealer network
Build trusted relationships with dealer principals, general managers, sales leaders, and service leaders
Act as liaison between OnStar, GM vehicle brands, and assigned dealerships
Coach and influence dealership teams to drive adoption, customer engagement, loyalty, and business performance
Conduct monthly and quarterly performance reviews using data and analytics
Identify opportunities and co-create dealer action plans for continuous improvement and sustainable growth
Monitor Dealer, District, Zone, and Region performance against monthly, quarterly, and annual goals
Design and deliver live in-dealership and virtual training on OnStar, My GM Rewards, GM Rewards Credit Card, connected vehicle technologies, and customer onboarding
Troubleshoot OnStar, GM mobile app, and internal platform issues
Ensure customers receive setup, enrollment, and ongoing engagement with connected services
Collaborate with Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams
Support product and feature launches and align GM and dealer marketing and messaging
Resolve dealer and customer satisfaction issues
Provide field feedback on programs, tools, and processes to improve dealer and customer support
Travel frequently throughout the assigned territory, at least 50% and up to 90%

Requirements

What you’ll need

2+ years of sales, customer service, or related experience
Bachelor's degree or equivalent experience
Strong communication and presentation skills
Ability to support business needs across assigned time zones, including occasional weekends and holidays
Proficiency with Google Workspace and/or Microsoft Office applications
Ability to utilize and troubleshoot technology platforms, mobile applications, and subscription-based services
Excellent written and verbal communication skills with strong attention to detail
Ability to travel up to 90% within the assigned territory
Valid driver's license and ability to legally operate a motor vehicle
Must currently reside within the territory or be willing to relocate to Alabama or an approved surrounding area within 60 days of the start date
Must live in an approved city within the assigned territory by the timeline provided at offer
Must be legally authorized to work without GM immigration sponsorship now or in the future
Must successfully complete a Motor Vehicle Report review
Preferred: experience supporting automotive dealerships, OEMs, or related retail operations
Preferred: strong prioritization, time management, and organizational skills
Preferred: demonstrated learning agility and continuous improvement mindset
Preferred: self-motivated with a proven track record of delivering results
Preferred: ability to thrive in a fast-paced, evolving environment
Preferred: adaptable, innovative, and comfortable leading through change
Preferred: strong analytical and problem-solving skills with a data-driven approach

Benefits

Comp & perks

GM Total Rewards resources and benefits supporting well-being at work and home
Remote work arrangement
No relocation benefits; relocation costs are the selected candidate’s responsibility