District Manager – OnStar & Loyalty

General Motors

. Serve as the primary field representative, advocate, and trusted advisor for OnStar, GM connected services, My GM Rewards, and GM Rewards Credit Cards .

Posted 10/6/2026full-timeRochester • New York • United StatesJuniorMid-Level💰 $80,700 - $109,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer engagement, relationship building, and training delivery within the automotive industry. Proficient in utilizing data analytics for performance reviews and driving continuous improvement in dealership operations.

Highest-signal resume keywords

Customer EngagementData AnalyticsTraining DeliveryRelationship BuildingSales Support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceCustomer ServicePerformance ReviewTroubleshooting Technology PlatformsOnStar TechnologiesConnected Vehicle TechnologiesGoogle WorkspaceMicrosoft OfficeCustomer OnboardingDealer Action Plans

Soft Skills

Strong Communication SkillsPresentation SkillsAttention to Detail

Tools & Technologies

OnStarGM Connected ServicesMy GM RewardsGM Rewards Credit CardMobile Applications

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Automotive IndustryDealership OperationsCustomer SatisfactionDealer MarketingPerformance Monitoring

About the role

Key responsibilities & impact

Serve as the primary field representative, advocate, and trusted advisor for OnStar, GM connected services, My GM Rewards, and GM Rewards Credit Cards
Build relationships with dealer owners, principals, general managers, sales leaders, and service leaders
Act as liaison between OnStar, GM vehicle brands, and assigned dealerships
Coach dealership teams to drive adoption, customer engagement, loyalty, and profitability
Conduct monthly and quarterly performance reviews using data and analytics
Identify opportunities and co-create dealer action plans for continuous improvement and sustainable growth
Monitor dealer, district, zone, and regional performance against monthly, quarterly, and annual goals
Design and deliver live in-dealership and virtual training sessions
Train teams on OnStar, My GM Rewards, GM Rewards Credit Card, connected vehicle technologies, and customer onboarding
Troubleshoot OnStar, GM mobile app, and internal platform issues
Ensure customers receive setup, enrollment, and ongoing engagement support
Collaborate with Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams
Support product and feature launches and align dealer marketing and messaging
Resolve dealer and customer satisfaction issues
Provide field feedback to improve programs, tools, and processes

Requirements

What you’ll need

2+ years of sales, customer service, or related experience
Bachelor's degree or equivalent experience
Strong communication and presentation skills
Ability to support business needs across assigned time zones, including occasional weekends and holidays
Proficiency with Google Workspace and/or Microsoft Office applications
Ability to utilize and troubleshoot technology platforms, mobile applications, and subscription-based services
Excellent written and verbal communication skills with strong attention to detail
Ability to travel up to 90% within the assigned territory
Valid driver's license and ability to legally operate a motor vehicle
Must not require GM immigration sponsorship now or in the future
Must live in an approved city within the assigned territory or be willing to relocate to Rochester, NY within 60 days of the start date
Must be able to successfully complete a Motor Vehicle Report review

Benefits

Comp & perks

Bonus potential through an incentive pay program based on company, job-level, and individual performance
Medical, dental, and vision benefits
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation and holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
No relocation benefits; relocation costs are the candidate’s responsibility