Global Customer Research Analyst

General Motors

. Gather, analyze, and synthesize voice-of-the-customer data .

Posted 10/22/2026full-timeWarren • Michigan • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market research methodologies, data analysis, and consumer insights to inform strategic business decisions. Proficient in developing research tools and presentations while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

Market Research ExperienceData Analysis SkillsPresentation DevelopmentQuantitative Research MethodologiesProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisQuantitative QuestionnairesQualitative Discussion GuidesStatistical ConceptsCross-Tab AnalysisResearch MethodologiesConjoint AnalysisMax Diff AnalysisDIY Survey Tools

Soft Skills

Critical ThinkingInterpersonal SkillsOrganizational SkillsCommunication SkillsTeam Collaboration

Tools & Technologies

Google WorkspacesUserTestingQualtricsJavaScriptStats IQXM Directory

Certifications & Qualifications

Marketing Research CertificationsAdvanced Degree (Preferred)

Industry Keywords

Voice-of-the-CustomerConsumer InsightsMarket InsightsSupplier ManagementResearch Planning

About the role

Key responsibilities & impact

Gather, analyze, and synthesize voice-of-the-customer data
Provide consumer and market insights to Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design
Develop and deliver presentations informing business decisions and strategic initiatives to GM leadership and organizations
Assist the research manager in framing internal clients’ learning objectives for primary research
Apply appropriate research methodologies with the research manager
Develop quantitative questionnaires and qualitative discussion guides
Monitor primary research study execution and respond appropriately throughout the process
Collect, review, and analyze market research results using DIY tools and supplier-assisted fieldwork
Identify key insights from data analysis
Conduct special analyses using current data, secondary data sources, and industry trends
Build purchasing documents and monitor supplier invoices
Potentially manage a large-scale annual tracking study, including study topics, analysis, reporting, and internal client and supplier relationships

Requirements

What you’ll need

Bachelor’s Degree
2-3 years of Market Research or related work experience
Willingness to ask questions, take initiative and be resourceful
Confidence to help guide internal clients through research planning, execution, and insight phases
Ability to work well in a collaborative team environment
Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
Excellent interpersonal skills and ability to work well with cross-functional teams and suppliers
Outstanding organizational/project management skills with attention to details
Ability to work on multiple projects simultaneously, managing deliverables and deadlines
Strong written and oral communication skills; ability to present confidently to senior leadership
Proficient in the use of Google Workspaces
Understanding of AI, Glean, or Copilot principles and Market Research use cases
Must not require GM immigration sponsorship now or in the future, including H1-B, OPT, STEM OPT, CPT, TN, J-1, or other immigration support
Advanced degree or marketing research-related certifications (preferred)
Experience using UserTesting and Qualtrics, including programming, JavaScript, Stats IQ, XM Directory, and other DIY survey/sampling tools (preferred)
Familiarity with statistical concepts and applications (preferred)
Familiarity with quantitative and qualitative market research methodologies, including Conjoint and Max Diff (preferred)
Willingness to travel less than 25%

Benefits

Comp & perks

GM benefits supporting well-being at work and at home
Total Rewards resources
Inclusive workplace and belonging-focused culture
Reasonable accommodations for applicants with disabilities