Group Product Manager, CRM Platforms

General Motors

. Own and manage the Salesforce CRM product portfolio, including strategy, vision, roadmap, investment priorities, and delivery across the end-to-end customer journey .

Posted 10/5/2026full-timeUnited StatesSeniorLead💰 $134,700 - $207,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Salesforce CRM product portfolios, including strategy development, product lifecycle management, and cross-functional collaboration. Proven ability to leverage AI capabilities and data insights to enhance customer experiences and drive measurable business outcomes.

Highest-signal resume keywords

Salesforce CRM ManagementProduct Strategy DevelopmentEnd-to-End Customer Journey OwnershipAgile Product Development PracticesCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementCRM PlatformsSalesforce ExperienceData AnalysisMetrics DevelopmentRoadmap DocumentationAI Capabilities ApplicationLead GenerationSales ExecutionCustomer Care

Soft Skills

MentoringCollaborationCommunicationProblem-SolvingLeadership

Tools & Technologies

Microsoft OfficeGoogle WorkspaceOrder Management SystemsECommerce PlatformsPerformance Reporting Dashboards

Certifications & Qualifications

Salesforce CertificationMBA or Advanced Degree

Industry Keywords

Customer ExperienceSales StrategyBusiness Model ScalingContinuous ImprovementOperational Data

About the role

Key responsibilities & impact

Own and manage the Salesforce CRM product portfolio, including strategy, vision, roadmap, investment priorities, and delivery across the end-to-end customer journey
Lead, mentor, and empower Product Managers to define and execute product strategies and roadmaps aligned to organizational Objectives and Key Results
Define and evolve the CRM strategy and product vision to scale Salesforce with GM Energy’s growth, business model, customer base, and operating complexity
Establish a connected CRM experience from sales lead generation through lead management, opportunity progression, order handoff, fulfillment, onboarding, service, support, and customer care
Develop, lead, and manage the portfolio of work required to deliver Salesforce CRM capabilities and measurable business outcomes
Partner with Sales, Marketing, Customer Experience, Operations, Finance, Technology, and Customer Care leaders
Drive prioritization and business requirements gathering with technical and functional teams using agile product development practices
Participate in sprint planning, reviews, and retrospectives
Evaluate Salesforce capabilities, platform features, integrations, and industry practices
Coordinate the full CRM product lifecycle from discovery through retirement
Maintain an outcome-oriented product roadmap documenting rationale, business value, dependencies, and expected customer impact
Define release processes and partner with cross-functional teams to launch products, features, and process changes
Develop and maintain metrics, service-level agreements, health indicators, and continuous-improvement plans
Use customer insights, operational data, dashboards, and performance reporting to identify opportunities and improve outcomes
Translate business and technology challenges into scalable CRM solutions
Apply AI capabilities, including predictive insights, automation, intelligent recommendations, and generative AI, to improve CRM productivity and customer outcomes
Manage dependencies and integrations with Order Management Systems, eCommerce, Marketing, data platforms, AI services, telephony, installation providers, and customer care technologies
Develop and execute adoption plans for new capabilities, releases, AI-enabled features, processes, and ways of working
Report to the Director, Software Products, GM Energy

Requirements

What you’ll need

Bachelor’s degree in a relevant business, marketing, technology, or technical field required
8–10+ years of product management experience, with demonstrated ownership of enterprise platforms or business-critical products
6+ years of experience working with Salesforce, CRM platforms, or related customer and sales technologies
Experience owning the end-to-end CRM customer journey, from lead generation and sales execution through fulfillment, service, support, and customer care
Strong computer software skills, especially Microsoft Office/Google Workspace
Experience defining and executing product strategy, vision, roadmaps, and scaling plans for a CRM or enterprise platform
GM does not provide immigration-related sponsorship for this role; applicants must not require GM immigration sponsorship now or in the future
Ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review
MBA or advanced degree preferred
Salesforce certification is a plus

Benefits

Comp & perks

Bonus potential based on company performance, job level, and individual performance
Medical, dental, and vision benefits
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation and holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
Hybrid work arrangement
Travel required less than 25%
Applicants may be eligible for role-related assessments and pre-employment screening