Head of Marketing – Europe

General Motors

. Own the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette .

Posted 10/30/2026full-timeZurich • SwitzerlandLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies across multiple brands in the automotive sector, with a strong focus on digital marketing, customer engagement, and performance measurement. Proven ability to lead cross-functional teams and manage complex marketing initiatives that drive brand awareness and commercial success.

Highest-signal resume keywords

Integrated Marketing StrategyDigital MarketingPerformance MarketingBudget ManagementAutomotive Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand BuildingDemand GenerationMarketing MeasurementLead GenerationCustomer Journey ManagementData AnalyticsMarketing TechnologyCRMWebsite OptimizationCampaign Management

Soft Skills

LeadershipCollaborationCommunicationStrategic ThinkingStakeholder Management

Tools & Technologies

Digital Commerce PlatformsMarketing Automation ToolsAnalytics SoftwareCRM SystemsSocial Media Platforms

Industry Keywords

Luxury AutomotiveMultibrand PortfolioEuropean MarketDirect-to-ConsumerRetail PerformanceEV BrandsMotorsport PartnershipsCultural RelevanceInfluencer MarketingCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette
Build awareness, consideration, cultural relevance, and demand among luxury, performance, EV, and enthusiast audiences
Lead market and product launches across positioning, audience strategy, creative, media, PR, social, influencer, experiential, retail, and partner activation
Build and operate a full-funnel growth engine across paid, owned, earned, digital, CRM, retail, and partner channels
Set targets and optimize acquisition, lead generation, nurture, conversion, cost efficiency, and return on marketing investment
Align marketing with sales forecasts, vehicle availability, inventory, pricing, retail readiness, network coverage, portfolio mix, and profitability objectives
Adapt marketing strategies across European direct-to-consumer, digital commerce, agent, dealer, and distributor models
Enable partners with localized campaign toolkits, content, media guidance, digital assets, retail materials, lead-management standards, and measurement frameworks
Own the customer journey from discovery through purchase, onboarding, ownership, and advocacy
Improve websites, configurators, digital commerce, CRM, lead forms, test-drive booking, retailer handoffs, and lifecycle engagement
Maximize Cadillac’s Formula 1 platform through year-round activation driving fan engagement, customer acquisition, and retail outcomes
Use data, analytics, marketing technology, experimentation, automation, and responsible AI to improve targeting, personalization, speed, and effectiveness
Manage the European marketing budget and measurement across brand health, demand, conversion, cost per qualified lead, cost per acquisition, and marketing ROI
Lead and develop the European marketing team and agency ecosystem
Partner with Global Marketing, Global Cadillac, GM Europe, Sales, Product, Commercial Operations, Network, Finance, Legal, Customer Experience, and other functions
Deliver launches, Formula 1 activations, partnerships, and priority campaigns on time and within budget

Requirements

What you’ll need

Significant progressive marketing leadership experience, including responsibility for multi-market or regional strategy
Automotive experience strongly preferred
Proven ability to connect brand building, performance marketing, demand generation, retail performance, and commercial outcomes across a multibrand portfolio
Experience launching or scaling brands, products, or retail networks across Europe or another complex international region
Experience leading a multibrand portfolio and balancing brand, volume, mix, pricing, investment, and profitability priorities
Experience working with mixed go-to-market models, including distributors, dealers, agents, direct-to-consumer, digital commerce, or other partner channels
Strong digital, CRM, martech, website, analytics, and marketing measurement capabilities
Experience managing budgets, agencies, partners, and cross-functional stakeholders in a matrixed organization, with strong commercial and financial acumen
Experience with premium or luxury EV brands, new brand launches, or sports, cultural, technology, or motorsport partnerships is desirable
Fluency in English required
Additional European languages are a plus
Must not require GM immigration sponsorship now or in the future
Must report to the specified location at least 3 times a week

Benefits

Comp & perks

Hybrid work arrangement with reporting to a specific location at least 3 times a week
Regular travel opportunity/requirement (25–50%)
Inclusive workplace culture
Reasonable accommodations for applicants with disabilities