Junior Performance Intelligence Strategist

General Motors

. Integrate media and marketing data with inventory, pricing, incentive, demand, competitive, and marketplace data to create a connected view of GM marketing performance .

Posted 11/4/2026full-timeWarren • Michigan • United StatesJunior💰 $105,600 - $140,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing strategy and performance analytics, with advanced capabilities in Excel for data manipulation, model building, and scenario analysis. Proven ability to translate complex data insights into strategic recommendations and influence cross-functional teams.

Highest-signal resume keywords

Advanced Excel CapabilitiesMarketing Strategy ExperiencePerformance Marketing AnalyticsData Visualization ToolsAnalytical Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisScenario PlanningRoot-Cause AnalysisPerformance MeasurementData ReconciliationModel BuildingMetric DefinitionFunnel OptimizationAudience PlanningMarketing Intelligence

Soft Skills

Excellent Communication SkillsInfluencing Cross-Functional PartnersBuilding Trusted RelationshipsNavigating AmbiguityPresentation Skills

Tools & Technologies

ExcelDashboardsAnalytics ToolsVisualization ToolsScorecards

Industry Keywords

Performance MarketingPaid MediaSEOCRMMarketing MeasurementTest-and-Learn PracticesData ScienceMarketing PerformanceDecision FrameworksCross-Functional Collaboration

About the role

Key responsibilities & impact

Integrate media and marketing data with inventory, pricing, incentive, demand, competitive, and marketplace data to create a connected view of GM marketing performance
Analyze performance across channels, campaigns, audiences, creative, geography, nameplate, funnel stage, inventory condition, offers, and time periods
Conduct root-cause analysis to explain performance drivers, anomalies, risks, and opportunities
Reconcile conflicting data sources, validate definitions and methodologies, test assumptions, and identify limitations
Build analytical models and frameworks for scenario planning, forecasting, prioritization, and investment decisions
Translate complex analysis into concise, executive-ready narratives and strategic recommendations
Develop presentations, performance narratives, and decision frameworks for senior marketing and cross-functional audiences
Build and maintain Excel models and use dashboards, scorecards, reconciliations, and diagnostic views
Perform hands-on analysis using advanced Excel and analytics and visualization tools
Evaluate data quality, source consistency, metric definitions, and measurement approaches
Partner with analytics, data science, technology, and agency teams on bespoke customer analytics
Develop repeatable approaches that improve analytical rigor, transparency, speed, and decision usefulness
Assess performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization
Identify opportunities to improve audience strategy, media effectiveness, website experiences, lead progression, conversion, retention, and funnel performance
Partner across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other business functions
Challenge assumptions, navigate ambiguity, build trusted relationships, and drive cross-functional alignment

Requirements

What you’ll need

Bachelor’s degree required
5+ years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline
Ability to personally lead complex analyses, work hands-on with data in Excel or similar analytical tools, and translate findings into strategic recommendations
Advanced Excel capabilities, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance
Experience using dashboards and visualization tools while maintaining direct engagement with granular source data
Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis
Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices
Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders
Proven ability to influence cross-functional partners and manage multiple high-priority workstreams
Must not require GM immigration sponsorship now or in the future
Must be eligible to work in the United States without GM immigration sponsorship

Benefits

Comp & perks

Bonus potential through an incentive pay program based on company performance, job level, and individual performance
Medical, dental, and vision benefits
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation and holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
Relocation benefits for candidates who qualify under company policy
Remote work arrangement, with hub-based employees expected to report three times a week or as otherwise directed