Lifecycle CRM Manager

General Motors

. Lead a performance-driven team spanning Lifecycle, Retail, and Owner Engagement communications for Buick and GMC .

Posted 9/15/2026full-timeWarren • Michigan • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and digital marketing, with a strong focus on customer-centric campaign strategies and performance management. Proven ability to lead teams, manage budgets, and utilize data-driven insights to enhance customer engagement across various channels.

Highest-signal resume keywords

CRM ExperienceDigital Marketing StrategyTeam LeadershipCampaign ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer-Centric CampaignsIntegrated Marketing CampaignsSegmentation StrategiesData AnalysisPerformance Metrics

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailAbility to Work IndependentlyAdaptability

Tools & Technologies

Adobe ToolsAI/ML Marketing ToolsDigital ChannelsCRM Platforms

Certifications & Qualifications

Four-Year Accredited College DegreeAdvanced/Master’s Degree Preferred

Industry Keywords

Lifecycle MarketingRetail MarketingOwner EngagementCustomer JourneyAgency Management

About the role

Key responsibilities & impact

Lead a performance-driven team spanning Lifecycle, Retail, and Owner Engagement communications for Buick and GMC
Own strategy for tailored, customer-centric campaigns across the full ownership journey, including Retail
Drive high-value behaviors and sales targets
Use data, research, owner insights, and customer behavior to refine campaigns and personalization
Partner with teams across all phases of the customer journey, including Retail touchpoints
Collaborate with GM partners in line with corporate behavior expectations
Oversee review of Buick and GMC CRM and Retail creative materials
Champion the right message, timing, and channel
Present to leadership across multiple organizations and share best practices
Manage budgets
Lead and grow emerging marketing talent
Own performance of customer interactions across email, direct mail, SMS, in-app, and in-vehicle channels

Requirements

What you’ll need

Four-Year Accredited College Degree
7+ years of CRM and digital marketing experience
Demonstrated experience leading and developing people, including through formal, interim, acting, or project-based leadership assignments
Direct agency experience or agency management experience
Demonstrated ability to work independently with minimal supervision
Ability to manage multiple priorities and urgent requests in a timely, high-quality manner
Strong organizational and planning skills in an ambiguous and continually changing environment
Highly developed oral and written communication skills, with strong attention to detail
Advanced/Master’s degree in a marketing or business-related field preferred but not required
Proficient in Adobe tools/platforms
Capable use of modern marketing tools such as AI/ML or leading-edge digital channels
Experience with complex integrated/automated marketing campaigns and segmentation strategies
Must not require GM immigration sponsorship now or in the future, including H-1B, OPT, STEM OPT, CPT, TN, J-1, or other immigration support

Benefits

Comp & perks

Hybrid work arrangement
Potential eligibility for relocation benefits
Benefits supporting well-being at work and at home
Reasonable workplace accommodations for individuals with disabilities