Manager, Product Research – Product Experience Clinics, KPIs

General Motors

. Lead a team of researchers and/or analysts within Global Customer Research Product Research .

Posted 9/17/2026full-timeWarren • Michigan • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading customer research initiatives, translating stakeholder priorities into actionable research plans, and synthesizing insights to inform product development. Proficient in managing research portfolios and fostering a high-performance culture focused on customer insights and collaboration.

Highest-signal resume keywords

Customer Research LeadershipQualitative And Quantitative ResearchPeople-Leadership ExperienceAI-Enabled Tools ProficiencyStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Research DesignUsability TestingEthnographySurveysCompetitive BenchmarkingData SynthesisProduct Development ProcessesMarket Assurance StudiesJourney ResearchConcept Testing

Soft Skills

Excellent Communication SkillsPresentation SkillsFacilitation SkillsProblem-Solving SkillsOrganizational Skills

Tools & Technologies

AI-Enabled Research Tools

Industry Keywords

Global Customer ResearchStakeholder EngagementCross-Functional CollaborationCustomer InsightResearch Portfolio Management

About the role

Key responsibilities & impact

Lead a team of researchers and/or analysts within Global Customer Research Product Research
Bring the voice of the customer into GM vehicle software, digital experiences, features, and emerging technologies
Partner with Program Management and Software Product teams to understand customer needs, usage contexts, and experience opportunities
Translate stakeholder priorities into research plans aligned with product-development milestones and the GCR research roadmap
Lead framing conversations defining business decisions, target customers, learning objectives, scope, success measures, and use of findings
Develop dual-use stimuli connecting product intent with customer feedback
Represent the customer perspective in cross-functional forums
Plan, design, and execute qualitative, quantitative, and mixed-method customer research
Lead foundational, benchmarking, contextual, pre-launch, and market-assurance experience studies
Select and apply interviews, ethnography, usability testing, in-vehicle evaluation, journey research, concept and feature testing, surveys, and competitive benchmarking
Translate research learning into concise, decision-ready deliverables and recommended actions
Synthesize learning across studies, customer themes, product areas, and technology domains
Directly lead, coach, and develop researchers and/or analysts
Build a high-performance culture focused on customer insight, collaboration, accountability, and continuous improvement
Manage research portfolios, work plans, milestones, budgets, suppliers, logistics, fieldwork, analysis, reporting, and stakeholder follow-through
Communicate status, risks, scope changes, trade-offs, and resource needs to leadership and stakeholders
Manage research suppliers, budgets, schedules, tools, and facilities according to GM processes and policies

Requirements

What you’ll need

Bachelor’s degree
7+ years of relevant experience
Working knowledge of vehicle or product-development processes and customer research in product and program decision-making
Experience leading primary research projects or serving as a primary stakeholder for primary research, from framing through application of findings
People-leadership experience, including setting goals, coaching, and developing team members
Ability to manage multiple projects, priorities, schedules, and stakeholders in a complex, changing environment
Excellent written and verbal communication skills
Strong presentation, facilitation, and persuasion skills
Proficiency using AI-enabled tools to improve the speed, quality, and effectiveness of research and day-to-day work
Creativity, resourcefulness, critical thinking, problem-solving, organizational, and stakeholder-management skills
GM does not provide immigration-related sponsorship; candidates must not need GM immigration sponsorship now or in the future
Expected to report to Warren, Michigan at least three times per week
Required to travel less than 25%
No relocation benefits are provided

Benefits

Comp & perks

Benefits supporting well-being at work and home through GM Total Rewards resources
Travel required at less than 25%
Hybrid work arrangement
Relocation costs may be covered only by the selected candidate; no relocation benefits provided