Senior Consumer Insights Analyst

General Motors

. Represent the voice of the customer across cross-functional teams .

Posted 10/22/2026full-timeWarren • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer research and insights, leveraging analytical tools and methodologies to deliver actionable recommendations. Proficient in presenting complex data to stakeholders and driving strategic initiatives within the automotive industry.

Highest-signal resume keywords

Consumer ResearchData AnalysisCross-Functional CollaborationPresentation SkillsAutomotive Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchAnalytical ToolsStatistical MethodsData SynthesisAdvanced Analytics

Soft Skills

Critical ThinkingProblem SolvingOrganizational SkillsCommunication Skills

Tools & Technologies

Microsoft WordMicrosoft PowerPointMicrosoft ExcelGLEANNVCSCOTSPredictPINM-TabCatalyst for Insight

Certifications & Qualifications

Marketing Research-Related CertificationsMaster's Degree

Industry Keywords

Automotive InnovationsElectric VehiclesDigital ExperienceSelf-Driving TechnologiesSafety Technologies

About the role

Key responsibilities & impact

Represent the voice of the customer across cross-functional teams
Deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design
Become a subject matter expert on analytical tools, data sources, and automotive industry trends
Analyze internal and external data to identify key insights and recommend appropriate actions
Create and deliver compelling presentations to inform strategic initiatives and leadership decisions
Partner with GM Global Customer Research teams to identify and address knowledge gaps through additional research
Gain knowledge of the global vehicle development process and stages where consumer input is essential
Explore new ideas and testing approaches, including AI and emerging technologies, to deliver trusted insights

Requirements

What you’ll need

Bachelor’s Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields
5+ years’ experience in consumer research, insights, planning, and/or marketing; internships and co-op experience not considered
Strong critical thinking and analytical abilities, including synthesizing large and complex data into concise, actionable insights
Ability to work through complex, ambiguous problems and develop data-driven solutions
Proven ability to work effectively in cross-functional, team-based environments
Excellent written and verbal communication skills; confident presenting to senior leadership
Strong organizational skills with the ability to manage multiple projects and meet deadlines
Skilled in Microsoft Word, PowerPoint, and Excel
Dedication to delivering accurate, relevant, and high-quality analysis
Must not require GM immigration sponsorship now or in the future, including H1-B, OPT, STEM OPT, CPT, TN, J-1, or other immigration support
Master’s degree or marketing research-related certifications preferred
Familiarity with statistical methods such as conjoint analysis, factor analysis, cluster analysis, and latent class analysis preferred
Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies preferred
Experience leveraging AI or advanced analytics in consumer insights preferred
Solid understanding of the automotive market and competitive landscape preferred
Familiarity with GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ preferred

Benefits

Comp & perks

Benefits supporting employee well-being at work and home
Equal employment opportunity and inclusive workplace
Reasonable accommodations for applicants with disabilities