Senior Designer, Brand Experience Designer

General Motors

. Lead exploration and definition of future digital experience paradigms across web and mobile platforms .

Posted 9/23/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital product and experience design, with a strong focus on interaction models, design frameworks, and prototyping. Proven ability to collaborate across teams and translate complex ideas into actionable design strategies.

Highest-signal resume keywords

Digital Product DesignInteraction ModelsFigma ProficiencyUX StrategyDesign Frameworks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Experience DesignPrototypingDesign PatternsExperience ArchitectureVisual DesignTypographyColor TheoryMotion DesignUser Journey ImprovementConcept-Driven Design

Soft Skills

Strong CommunicationProactive Problem-SolvingCuriosity About Learning

Tools & Technologies

FigmaDigital Design Tools

Industry Keywords

Human-Computer InteractionEmerging TechnologiesDesign SystemsCross-Cutting ProblemsMatrixed Organizations

About the role

Key responsibilities & impact

Lead exploration and definition of future digital experience paradigms across web and mobile platforms
Develop and validate GM’s future design vision and enable its implementation across digital experiences
Reimagine end-to-end web experiences from 0 to 1
Identify and document new interaction models
Prototype north star concepts influencing long-term digital strategy
Solve ambiguous, cross-cutting problems through strategic thinking and design rigor
Establish experience frameworks and design patterns that product teams can evolve into web components and contribute to the design system
Define experiential language, interaction principles, and storytelling approaches for emerging digital journeys
Partner with product, engineering, research, and marketing teams to validate concepts through experimentation
Translate emerging technologies and behaviors into actionable design direction
Participate in design reviews, iterate on feedback, and present work emphasizing visual clarity, craft quality, and execution excellence

Requirements

What you’ll need

Bachelor’s degree in Design, Human-Computer Interaction, or a related field, or equivalent professional experience
7+ years of experience in digital product and experience design, including senior roles
Experience designing concept-driven, future-facing work across web and mobile platforms
Ability to define interaction models, experience architectures, complex patterns, and design frameworks at a system level
Advanced proficiency with digital design and prototyping tools; Figma is required
Strong communication skills and ability to present complex ideas clearly
Portfolio demonstrating brand design, visual design, typography, hierarchy, color, and motion
Strong UX skills and portfolio case studies demonstrating UX strategy translated into improved user journeys
No GM immigration-related sponsorship now or in the future
Preferred: 10+ years of relevant professional experience
Preferred: experience in advanced, exploratory, or innovation-focused design teams
Preferred: background integrating emerging technologies such as automation, intelligence, or new input modalities
Preferred: experience aligning company-level product strategy, roadmap decisions, or platform vision through design
Preferred: experience collaborating with multiple teams and elevating design quality
Preferred: experience in large, matrixed organizations with distributed teams
Preferred: proactive problem-solving and curiosity about learning new technologies

Benefits

Comp & perks

Benefits and Total Rewards resources supporting well-being at work and at home
Reasonable workplace accommodations for individuals with disabilities
No relocation benefits; relocation costs are the selected candidate’s responsibility