Senior Finance Analyst, Global Marketing Finance

General Motors

. Own end-to-end Brand-related Consumer Influence or Advertising cost, People cost, and Other Structural cost forecasting, budgeting, and long-term planning .

Posted 10/19/2026full-timeWarren • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in financial analysis, budgeting, and forecasting, with a strong focus on cost efficiency and profitability optimization. Proficient in leveraging financial metrics and marketing KPIs to drive strategic decision-making and enhance brand performance.

Highest-signal resume keywords

Financial AnalysisBudgeting And ForecastingCost EfficiencyFinancial ModelingBI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial AnalysisBudgetingForecastingFinancial ModelingCost EfficiencyCross Functional AlignmentData Quality ImprovementVariance AnalysisScenario ModelingTrend Analytics

Soft Skills

Strategic PartnershipCommunicationCoachingProblem SolvingStorytelling

Tools & Technologies

ExcelPower BITableauHyperionEGPPSGAPsESCARVolume RepositoryGLTPESAP

Industry Keywords

Financial GovernancePolicy ComplianceAudit SupportBrand MarketingCommercial FinanceOperational FinanceVendor AnalyticsInvestment EvaluationAutomationDigital Tools

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own end-to-end Brand-related Consumer Influence or Advertising cost, People cost, and Other Structural cost forecasting, budgeting, and long-term planning
Lead full visibility of brand structural costs, provide variance explanations, and deliver forward-looking perspectives for senior leadership
Recommend actions to improve profitability and optimize spending, including risks and opportunities
Act as a strategic business partner to Brand, Global Communications and Marketing, and GM North America finance leadership
Shape Global brand financial strategy and align investment choices with growth, profitability, and market expansion goals
Drive transparency and optimization through trend and vendor analytics across spend categories
Identify savings opportunities and challenge the status quo to improve margin and cost efficiency
Evaluate new investments and reinvestments through business cases and scenario modeling
Integrate financial and marketing performance by connecting financial metrics with marketing KPIs
Connect brand performance to broader GM North America financial strategies
Represent brand marketing and communications spend in senior leadership forums
Evaluate Brand-related headcount and people costs and guide talent-related decisions
Ensure financial controls, policy compliance, audit support, and Finance governance
Liaise across finance, marketing, procurement, and commercial teams
Translate complex financial data into actionable recommendations
Improve financial processes, reporting tools, and data quality
Champion automation and digital tools such as dashboards, self-service reporting, and workflow simplification
Partner with Future of Finance technical and transformation teams on financial reporting
Coach junior analysts on brand data, methodology, and storytelling

Requirements

What you’ll need

Bachelor's degree in Finance, Accounting, Economics, or related field of study
Five (5) years of experience as a Financial Analyst or related role
Five (5) years of experience with Excel and financial modeling skills
Five (5) years of experience with BI tools including Power BI and Tableau
Five (5) years of experience with cost efficiency and cross functional alignment
Four (4) years of experience with finance analysis, financial planning, commercial and operational finance
Two (2) years of experience with usage of latest AI tools
One (1) year of experience with technical knowledge of systems including Hyperion based eGPPS, GAPs, eSCAR, Volume repository, GLTP, eSAP, eARMS and Ariba
Must be able to report to the local office
Applicants may be required to successfully complete role-related assessments and/or pre-employment screening

Benefits

Comp & perks

Benefits supporting well-being at work and at home
Total Rewards resources
Reasonable accommodations for applicants with disabilities