Senior Marketing Manager – GMC Trucks, Full-Size SUVs

General Motors

. Lead the strategic vehicle lifecycle plan for GMC Trucks and Full-Size SUVs .

Posted 10/23/2026full-timeWarren • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic vehicle lifecycle management, product marketing, and cross-functional team leadership. Proven ability to develop and execute comprehensive marketing strategies that drive growth and profitability in the automotive sector.

Highest-signal resume keywords

Strategic Vehicle Lifecycle ManagementProduct MarketingCross-Functional Team LeadershipData Analysis and Insight SynthesisTeam Development and Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Divisional MarketingBrandingSales ManagementMarket Strategy DevelopmentPricing StrategyInventory AnalysisForecastingProduct Launch ExecutionGo-To-Market StrategyAnalytical Insight

Soft Skills

Excellent Oral CommunicationWritten CommunicationPresentation SkillsNegotiation SkillsTeam Building

Tools & Technologies

Microsoft ExcelMicrosoft PowerPoint

Industry Keywords

Automotive MarketingVehicle PositioningDealer Network ManagementSales OperationsCustomer Insight

About the role

Key responsibilities & impact

Lead the strategic vehicle lifecycle plan for GMC Trucks and Full-Size SUVs
Develop and execute positioning, product launch, go-to-market, and growth initiatives to increase aggregate variable profit
Lead and partner with cross-functional teams to deliver comprehensive vehicle line plans covering product, pricing/incentives, advertising, promotions, and retail channels
Lead management of high-priority vehicle lines including Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana
Lead launch strategy and coordinate the 4P plan from pre-launch through post-launch and beyond
Partner with Product Marketing on future program development
Develop the team as the voice of the customer and define target customers and vehicle positioning
Translate competitive opportunities and segment trends into market strategy and tactics
Lead packaging, trim, and pricing strategies for each model
Direct volume and mix recommendations using inventory analysis, customer/dealer insight, and growth plans
Partner with Forecasting, Supply Planning, and Order Fulfillment to execute supply and mix plans
Partner with Brand Strategy, Communications, and Performance Marketing on messaging strategy
Lead storytelling to senior leaders and ensure communication accuracy
Develop Dealer and Field communications and engagement with Sales Operations and Regional Sales teams
Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists through coaching, performance reviews, and skill development
Report to the Global Marketing Director for Buick and GMC

Requirements

What you’ll need

Bachelor's degree in marketing, business or related field
8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing
Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment
Occasional travel, including some weekends, and ability to occasionally work irregular hours
Proficiency in Microsoft Excel and PowerPoint
GM does not provide immigration-related sponsorship for this role; candidates must not require GM immigration sponsorship now or in the future
Experience leading a large team and building a positive, growth-oriented culture
Experience managing cross-functional relationships and negotiating skillfully
Demonstrated ability to effectively manage resources: time, material, support
Sound, strategic decision-making grounded in analysis, experience, and judgement
Excellent oral, written and presentation skills, including delivery to senior audiences
Proven ability to synthesize complex data into analytical and actionable insight
Understanding of the field sales organization and dealer network

Benefits

Comp & perks

Hybrid work arrangement, with reporting to the specified location at least 3 times a week or as directed by the manager
Relocation benefits available for candidates who qualify under company policy
General Motors benefits supporting well-being at work and at home
Inclusive workplace and equal employment opportunities
Reasonable accommodations available for applicants with disabilities