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Senior Product Manager – In-Vehicle Setup Experience
General Motors. Own the in-vehicle product experience and roadmap for setup and onboarding .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management for in-vehicle experiences, focusing on customer needs, technical constraints, and cross-functional collaboration. Proficient in defining product vision, strategy, and measurable outcomes while ensuring compliance with legal and privacy standards.
Highest-signal resume keywords
Product ManagementCustomer-Facing Product OwnershipCross-Functional Team LeadershipProduct Vision and Strategy DefinitionKPI Monitoring and Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyRoadmap DevelopmentRequirements DefinitionMeasurable OutcomesCustomer ResearchAnalyticsExperimentationProduct MetricsSetup Experience DesignFeature Discovery
Soft Skills
Strong Communication SkillsPresentation SkillsStorytelling SkillsAbility to Operate in AmbiguityConflict Resolution
Tools & Technologies
Mobile PlatformsWeb PlatformsCloud SystemsEmbedded SystemsTelematics
Industry Keywords
AutomotiveConnected ProductDigital Product ManagementPrivacy ComplianceCybersecurity Requirements
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Own the in-vehicle product experience and roadmap for setup and onboarding
- Translate customer needs, business objectives, technical constraints, and vehicle-program timing into product strategy and prioritized outcomes
- Create day 0 through n setup experiences that are welcoming, relevant, understandable, and valuable without delaying drive readiness
- Establish partnerships and an operating model across in-vehicle, mobile, and web surfaces
- Lead product vision, strategy, and execution for GM’s in-vehicle setup experience
- Shape account association, sign-in, pairing, profile setup, personalization, feature discovery, and drive readiness journeys
- Partner with mobile, web, design, personalization, program management, legal, and privacy teams
- Define setup vision, roadmap, success measures, requirements, acceptance criteria, dependencies, data ownership, and quality expectations
- Lead discovery and prioritization for welcome, account/profile association, Bluetooth and key pairing, digital key or key-fob setup, application onboarding, and feature education
- Define successful and unsuccessful paths, including retry, defer, support, complete-later, and cross-session resume behavior
- Establish and monitor KPIs including setup completion, activation success, pairing success, time to completion, feature adoption, customer satisfaction, and recovery success
- Align with vehicle program, software release, validation, and launch teams on timing, scope, risks, and readiness
- Ensure account, consent, identity, and personalization flows meet legal, privacy, and cybersecurity requirements
- Resolve cross-functional conflicts and communicate decisions to stakeholders and leadership
- Use customer evidence, telemetry, testing, and operational feedback to identify and address friction
- Support launch planning, rollout strategy, issue triage, and post-launch learning for global vehicle programs
Requirements
What you’ll need- Bachelor’s degree or equivalent experience
- 7+ years of experience in digital, software, connected-product, automotive, or technology product management
- Experience owning customer-facing products across complex technical and cross-functional environments
- Experience defining product vision, strategy, roadmaps, requirements, and measurable outcomes
- Experience delivering products spanning vehicle, mobile, web, cloud, or embedded systems
- Ability to balance customer needs, business objectives, technical constraints, quality, privacy, and delivery timing
- Ability to lead through influence and align product, design, engineering, program, legal, privacy, marketing, and operations teams
- Strong written, verbal, presentation, and storytelling skills
- Experience using customer research, analytics, experimentation, and product metrics
- Ability to operate effectively in ambiguity, manage competing priorities, and drive progress toward clear outcomes
- GM does not provide immigration-related sponsorship; applicants must not require GM immigration sponsorship now or in the future
- Applicants may be required to complete role-related assessments and/or pre-employment screening
Benefits
Comp & perks- Total Rewards resources
- Employee well-being support at work and at home
- Inclusive workplace and belonging-focused culture
- Reasonable accommodations for applicants with disabilities