Senior Strategist, Digital

General Motors

. Turn digital performance data into actionable insights guiding marketing and digital experience decisions for a GM brand .

Posted 10/30/2026full-timeWarren • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analytics and digital insights, with a strong focus on SQL, Adobe Analytics, and data storytelling. Capable of transforming complex data into actionable insights that drive marketing and digital experience decisions.

Highest-signal resume keywords

Expert-Level SQL SkillsAdobe Analytics ProficiencyDigital Customer Behavior AnalysisData Storytelling5–7 Years Experience in Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisDigital InsightsMarketing AnalyticsClickstream Data UnderstandingData QueryingTrend IdentificationAutomated Reporting WorkflowsData Product CreationStatistical AnalysisPerformance Metrics Reporting

Soft Skills

Problem-Solving SkillsAttention to DetailBusiness JudgmentCommunication SkillsAbility to Manage Multiple Priorities

Tools & Technologies

DatabricksAdobe Customer Journey AnalyticsReporting ToolsData Visualization ToolsData Collection Systems

Industry Keywords

Digital Performance DataMarketing MetricsStakeholder CollaborationBusiness OutcomesAd Hoc Analysis

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Turn digital performance data into actionable insights guiding marketing and digital experience decisions for a GM brand
Own reporting and analysis across marketing, site, funnel, lead, sales, and operational metrics
Partner with stakeholders to define analytical requirements and align deliverables with business priorities
Own monthly reporting for brand and site performance, including leads, sales, clickstream activity, funnel performance, and trends
Analyze digital behavior and engagement across mobile and desktop experiences
Identify trends, patterns, anomalies, and opportunities
Present findings and recommendations connecting metrics to business outcomes
Respond to ad hoc analytical requests
Create reusable data products and automated reporting workflows
Streamline data collection and make high-value analysis more accessible across GM

Requirements

What you’ll need

Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline
5–7 years of experience in analytics, digital insights, marketing analytics, or a related field
Expert-level SQL skills
Experience querying and analyzing data in Databricks or a similar environment
Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics
Strong understanding of clickstream data and digital customer behavior
Ability to tell stories with data and communicate insights to executive, business, and technical audiences
Ability to explain highly technical concepts in clear, accessible language
Strong problem-solving skills, business judgment, attention to detail, and ability to manage multiple priorities independently
Must not require GM immigration sponsorship now or in the future
Must comply with applicable work authorization requirements

Benefits

Comp & perks

Benefits supporting employee well-being at work and home
Total Rewards resources
Reasonable accommodations for applicants with disabilities