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Staff Product Manager – Customer Authentication
General Motors. Define and own the product vision and roadmap for customer authentication across web, native mobile apps, and vehicles .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management for customer authentication, focusing on passwordless solutions, compliance with security and privacy regulations, and effective communication with diverse stakeholders. Proven ability to analyze market trends and translate complex requirements into actionable product strategies.
Highest-signal resume keywords
Product Management ExperienceCustomer Identity ExpertiseAuthentication Strategy DevelopmentData-Driven Decision MakingCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap ManagementAuthentication Standards AnalysisMarket Trend AnalysisOKR AchievementSecurity Design ReviewsPrivacy ComplianceMFA ImplementationRisk-Based AuthenticationCustomer Research TranslationTechnical Constraints Analysis
Soft Skills
Excellent Communication SkillsConflict ResolutionInfluencing SkillsConsensus BuildingOutcome-Driven Mindset
Tools & Technologies
Microsoft Entra External IDCybersecurity ToolsUser Experience Design ToolsData Analytics PlatformsThreat Modeling Tools
Industry Keywords
AutomotiveIn-Vehicle InterfacesHuman-Machine InteractionDigital ProductsConnected ServicesPrivacy RegulationsCybersecurity StandardsAuthentication TechnologiesCustomer Control PrinciplesCredential Stuffing Prevention
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Define and own the product vision and roadmap for customer authentication across web, native mobile apps, and vehicles
- Lead GM’s transition to progressive, passwordless authentication, including passkeys, biometrics, mobile-app-to-vehicle handoff, mobile number as identity, persistent authentication, and adaptive or risk-based authentication
- Analyze market trends, competitive benchmarks, and emerging authentication standards
- Identify and achieve product OKRs for sign-in success, MFA friction, password-related support costs, and low-friction authentication adoption
- Translate the authentication roadmap into prioritized delivery plans, milestones, dependencies, and stakeholder progress updates
- Partner with Account Creation, Identity Strategy, Product Sharing, Vehicle Product Management, OnStar, Loyalty, eCommerce, engineering, design, Legal, Privacy, and Cybersecurity teams
- Ensure compliance with security, privacy, and regulatory requirements
- Partner on threat modeling and security design reviews to address phishing resistance, credential stuffing, and account takeover prevention
- Champion privacy-by-design principles and customer control over authentication methods
- Define and govern authentication KPIs and SLOs
- Communicate strategy, roadmap, progress, and trade-offs to technical and executive stakeholders
- Serve as the authentication subject-matter expert and educate stakeholders on modern authentication technologies and standards
- Align authentication decisions with CDI, vehicle engineering, GMCIF, and Microsoft Entra External ID dependencies
Requirements
What you’ll need- 7+ years of product management experience in digital products, connected services, software platforms, or complex customer experiences
- At least 3 years of experience in automotive, in-vehicle interfaces, human-machine interaction, identity, authentication, privacy, cybersecurity, or related products
- Experience translating customer research, privacy requirements, security considerations, and technical constraints into product strategy and detailed product plans
- Experience leading teams across product, engineering, user experience, human factors, testing, legal, privacy, security, safety, and program management
- Experience managing roadmaps, priorities, dependencies, and launch execution
- Strong understanding of customer identity, account relationships, authentication, authorization, personalization, consent, and data privacy concepts
- Excellent written and verbal communication skills, including explaining complex technical and policy topics to executives, designers, engineers, legal partners, and customers
- Ability to influence, resolve conflict, build consensus, and drive outcomes in a complex organization
- Data-driven decision-making skills, including defining and using success measures, product usage data, research, and customer insights
- Must not require GM immigration sponsorship now or in the future
Benefits
Comp & perks- Bonus potential through an incentive pay program based on company, job-level, and individual performance
- Medical, dental, and vision benefits
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation and holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
- Company vehicle evaluation program, subject to motor vehicle report review
- General Motors vehicle assigned for evaluation through the company vehicle evaluation program