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Senior User Acquisition Manager
Genesis Tech. Own multiple acquisition channels, including Meta, TikTok, AppLovin, Google, Snap, and Pinterest .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in User Acquisition strategies across multiple channels, including Meta and TikTok, with a strong focus on campaign analytics and performance optimization. Proven ability to manage substantial ad budgets and launch new marketing channels effectively.
Highest-signal resume keywords
User AcquisitionCampaign AnalyticsMeta AdvertisingBudget ManagementChannel Launching
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Structure ManagementBidding StrategiesAttribution ModelsCohort AnalysisLTV CalculationPayback Period AnalysisPerformance TrackingData-Driven Decision MakingCampaign AutomationAI Tools Utilization
Tools & Technologies
MetaTikTokGoogle AdsSnapPinterestAppLovin
Industry Keywords
User Acquisition ChannelsWeb Subscription ProductsAd Spend ManagementGrowth OpportunitiesFast-Paced Teams
About the role
Key responsibilities & impact- Own multiple acquisition channels, including Meta, TikTok, AppLovin, Google, Snap, and Pinterest
- Launch new user acquisition channels
- Build campaign analytics to track performance and identify growth opportunities
- Use data to decide what to scale, modify, or pause
- Maintain and improve campaign automations across channels
- Use AI tools to streamline workflows
- Partner with creatives and Product Marketing Managers on audience insights, messaging, creative briefs, and funnel consistency
- Connect acquisition performance to CAC, ROMI, LTV, retention, and payback periods
- Work in fast-paced squads to shape growth for an AI-first subscription product
Requirements
What you’ll need- 3+ years in User Acquisition with Meta
- Hands-on experience independently managing campaign structure, budgets, bidding, and testing
- Direct ownership of $1M+ in monthly ad spend
- Experience with UA for web subscription products (web-to-web)
- Experience with at least two major channels, such as Meta, TikTok, Snap, or Google (YouTube, Demand Gen)
- Experience launching marketing channels from scratch
- Strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback
- Web-to-app or mobile app experience is a plus
Benefits
Comp & perks- Work from anywhere in the world
- Coworking membership covered
- 20 working days of fully paid annual leave
- Paid sick days
- Dedicated budget for professional courses
- International conferences
- Specialized workshops
- Advanced language training
- Medical insurance package
- Access to corporate medical consultants
- High-autonomy, tech-driven work environment