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Head of Affiliates
Gepard Media. Develop and execute the affiliate marketing strategy across casino, sportsbook, and crypto-focused brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing affiliate marketing strategies within the iGaming sector, focusing on casino, sportsbook, and crypto brands. Proven ability to lead teams, manage budgets, and optimize affiliate partnerships for maximum profitability and growth.
Highest-signal resume keywords
Affiliate Marketing Strategy DevelopmentBudget Management and Profitability AnalysisNegotiation of CPA and RevShare ModelsTeam Leadership and DevelopmentStrong Network in iGaming Affiliates
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Affiliate Strategy DevelopmentBudget ManagementCPA and RevShare ModelsAnalytical SkillsPerformance MonitoringMarket Trend AnalysisTraffic Quality AssessmentPartnership ManagementAffiliate Program PromotionFraud Prevention
Soft Skills
Excellent CommunicationNetworking SkillsNegotiation Skills
Tools & Technologies
Affiliate PlatformsReporting Tools
Industry Keywords
IGamingCasinoSportsbookCryptoAffiliate MarketingCPA NetworksEmerging MarketsPlayer RetentionFTDsNGR
About the role
Key responsibilities & impact- Develop and execute the affiliate marketing strategy across casino, sportsbook, and crypto-focused brands
- Own the affiliate channel budget, KPIs, forecasts, and profitability, focusing on FTDs, NGR, ROI, and partner quality
- Identify new markets, traffic sources, and partnership opportunities to drive sustainable growth
- Build and maintain strategic relationships with top affiliates, CPA networks, media groups, and streamers
- Lead commercial negotiations and optimise CPA, RevShare, and hybrid partnership models
- Develop and execute marketing initiatives to increase affiliate program visibility and attract new partners
- Represent the brands at major industry conferences, networking events, and affiliate forums
- Build, lead, and develop a high-performing affiliate team
- Monitor affiliate performance, player retention, LTV, and traffic quality to maximise channel profitability
- Collaborate with CRM, Product, Brand, and Country Management teams to improve conversion and retention
- Analyse competitor activities, market trends, and emerging traffic sources
- Ensure affiliate activities comply with relevant regulations, marketing guidelines, and internal policies
- Report directly to the CMO and take ownership of the affiliate channel
Requirements
What you’ll need- 5+ years of experience in iGaming affiliate marketing
- At least 2 years in a Head of Affiliates or Senior Affiliate Manager role with program ownership
- Proven experience developing affiliate strategies, managing budgets, and delivering measurable commercial results
- Strong existing network of casino, sportsbook, and crypto affiliates
- Hands-on experience acquiring, negotiating, and managing high-value affiliate partnerships
- Deep understanding of CPA, RevShare, and hybrid commission models
- Experience promoting and positioning affiliate programs through marketing campaigns, industry events, and partner acquisition initiatives
- Strong analytical skills with a solid understanding of FTDs, NGR, LTV, retention, ROI, and traffic quality
- Experience leading affiliate teams or demonstrated ability to build and develop one
- Solid understanding of affiliate platforms, reporting tools, and fraud prevention
- Excellent communication, networking, and negotiation skills
- Full professional proficiency in English
- Practical experience working with crypto casinos and crypto affiliate traffic
- Nice to have: Experience working with CPA networks, streamers, and emerging markets
Benefits
Comp & perks- Opportunity to take ownership of a key acquisition channel
- Ability to influence commercial decisions and shape the growth of multiple iGaming brands
- Freedom to bring new ideas to life
- Close collaboration with senior leadership
- Direct role in business growth
- Professional growth opportunities through building and developing a high-performing affiliate team