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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing tailored PR strategies for B2B and B2C clients, with a strong ability to secure media coverage and manage client communications effectively. Proficient in leveraging AI tools for research and pitch preparation while maintaining a well-established network of journalists across the DACH region and Europe.
Highest-signal resume keywords
4+ Years of PR ExperienceClient Coverage in German MediaStrong Advisory SkillsGerman Language Proficiency (C2)Professional Communication in English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PR Strategy DevelopmentMedia Coverage SecuringTarget Audience AnalysisBusiness Objective TranslationKPI PlanningEditorial PitchingClient Relationship ManagementNews MonitoringAI Tool Utilization
Soft Skills
Self-Directed WorkCollaborative ApproachPragmatic Problem Solving
Tools & Technologies
AI Tools
Industry Keywords
B2BB2CDACH RegionMedia OutletsJournalist Relationships
About the role
Key responsibilities & impact- Develop tailored PR strategies for B2B and B2C clients
- Secure targeted coverage in relevant media outlets
- Professionally manage client communications
- Plan proactively using quarterly plans and KPIs
- Build and maintain long-term client relationships
- Proactively introduce topics and continuously enhance client communications
- Advise clients as a strategic sparring partner at C-level
- Share knowledge and provide and receive peer-to-peer feedback
- Actively work with the internal AI stack for research, pitch preparation, and topic scouting
- Build and maintain relationships with journalists at key media outlets across the DACH region and Europe
- Conduct tailored, editorially relevant pitches by phone to appropriate journalists
Requirements
What you’ll need- 4+ years of experience in hands-on PR, ideally in an agency environment
- Proven ability to independently secure client coverage in leading German national and trade media
- Strong advisory skills
- Ability to analyze target audiences and markets
- Ability to translate business objectives into PR strategies and derive measurable actions
- Well-established network of journalists
- Actively monitor the news landscape and identify topic opportunities
- Self-directed and collaborative approach to work
- Pragmatic approach to using AI tools
- German at C2 level
- Professional communication skills in English
- Based in Germany
Benefits
Comp & perks- Permanent employment contract
- Regular feedback and transparent goals
- Flexible working models: remote, hybrid, or from the Berlin office
- Three selectable taxable benefits
- Company pension plan with a 20% contribution match on employee contributions
- Work from another EU country for up to 180 days per year
- Regular team events
- 27 days of annual leave to start, with additional days based on length of service
- Professional and personal development opportunities
- Work with an advanced AI PR system