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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing tailored PR strategies for B2B and B2C clients, managing media placements, and building long-term client relationships. Proficient in utilizing AI tools to enhance PR processes and possesses strong consulting skills with a robust network of journalists.
Highest-signal resume keywords
4+ Years PR ExperienceStrong Consulting SkillsGerman C2 LevelMedia Placement ExpertiseAI Tools Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PR Strategy DevelopmentMedia PlacementAudience AnalysisKPI PlanningStory Idea Generation
Soft Skills
Professional CommunicationRelationship BuildingSelf-Directed Work StylePeer Feedback
Tools & Technologies
AI ToolsResearch Tools
Industry Keywords
B2BB2CDACH RegionGerman MediaTrade Media
About the role
Key responsibilities & impact- Develop tailored PR strategies for B2B and B2C clients
- Manage media placements in relevant publications
- Manage client communications professionally and build long-term relationships
- Plan quarterly roadmaps and KPIs proactively
- Proactively contribute story ideas and continuously enhance client communications
- Advise clients as a C-level sparring partner
- Share knowledge and provide and receive peer-to-peer feedback
- Work with the internal AI stack, including research, pitch preparation, and topic scouting
- Build and maintain relationships with journalists at leading media outlets across the DACH region and Europe
- Pitch targeted story ideas by phone to relevant journalists
Requirements
What you’ll need- 4+ years of experience in hands-on PR, ideally in an agency environment
- Demonstrated ability to independently secure placements for clients in leading German general-interest and trade media
- Strong consulting and advisory skills
- Ability to analyze target audiences and markets
- Translate business objectives into PR strategies and derive measurable initiatives
- Strong network of journalists
- Actively monitor the news landscape and identify opportunities for relevant topics
- Self-directed working style and active contribution to the team
- Pragmatic use of AI tools to accelerate processes
- German at C2 level
- Professional communication skills in English
- Residence in Germany
Benefits
Comp & perks- Permanent employment contract
- Regular feedback and transparent goals
- Remote work from anywhere in Germany, hybrid working options, or access to the Berlin office
- Freedom to make decisions and take ownership
- Open and supportive team culture
- Professional and personal development opportunities
- Work with an advanced AI PR system
- Three freely selectable taxable benefits
- Company pension plan with a 20% employer contribution to your payments
- Work from another EU country for up to 180 days per year
- Regular team events
- 27 days of annual leave to start, with additional days based on length of service