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Head of Conversion
getviktor.com. Own the entire conversion rate optimization program across all user journeys .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in conversion rate optimization (CRO) by owning and scaling programs that enhance user journeys and drive measurable results. Proficient in mapping user journeys, conducting experiments, and collaborating with cross-functional teams to optimize conversion lift and customer acquisition cost (CAC) efficiency.
Highest-signal resume keywords
Conversion Rate Optimization (CRO)User Journey MappingCopywriting for B2BData-Driven ExperimentationVisual Design for Landing Pages
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRO RigorPower CalculationsHypothesis FramingTest Result InterpretationLanding Page OptimizationFunnel SequencingPricing FramingSocial Proof ImplementationData AnalysisCreative Leak Identification
Soft Skills
Operator InstinctFounder MentalityCollaborationIndependent Decision-MakingStrong Visual Taste
Industry Keywords
Growth MarketingB2B MarketingConversion DataPaid AcquisitionRebrandingDomain MigrationUser Experience (UX)Marketing FunnelCustomer Acquisition Cost (CAC)High-Intent Buyers
About the role
Key responsibilities & impact- Own the entire conversion rate optimization program across all user journeys
- Identify and prioritize opportunities to increase conversion lift
- Partner with paid acquisition to create converting surfaces for each paid sub-segment
- Direct positioning, copy, structure, design direction, and build path for paid campaign surfaces
- Run CRO experiments involving pricing framing, hero claims, social proof, and funnel sequencing
- Own the signup funnel from click through signup
- Own site information architecture and collaborate with product marketing to make the website a high-converting asset
- Read paid campaigns, identify leaks across creative, landing page, offer, or audience, and resolve them
- Collaborate closely with the growth team and use data to determine what converts
- Map core user journeys, identify friction points, and prioritize experiments during the first week
- Build and scale a CRO program embedded in Viktor’s Marketing/Growth engine
- Ship work quickly, talk to users, and iterate based on results
- Be measured on shipping velocity, conversion lift, and CAC efficiency
Requirements
What you’ll need- 3–7 years as a growth professional
- Clear portfolio of wins attributed to you
- Ability to map and audit user journeys and identify leaks across creative, audience, landing page, offer, or post-click flow
- Ability to write copy that converts for high-intent B2B buyers, supported by test data
- CRO rigor, including power calculations, hypothesis framing, and interpreting real test results
- Strong visual taste; landing pages should not look like templates
- Operator instinct: able to decide, brief, and launch work independently
- Founder mentality and ability to build a function from scratch
- EU primary location preference: Warsaw, Paris, London, Berlin, Amsterdam, Helsinki, Stockholm, or Istanbul
- NYC secondary location
- A vertical-LP playbook built from scratch with conversion data is advantageous
- Experience owning a rebrand or domain migration without reducing conversion is advantageous
- Experience partnering with founders with strong brand opinions is advantageous
- Experience scaling a paid funnel through a 2–3x spend increase without CAC increasing substantially is advantageous
Benefits
Comp & perks- Top-of-the-market salary
- Ownership at this stage of the company
- Bonus points for submitting a short Loom (≤1 min) instead of writing the “Why you?” response