Lifecycle Manager

getviktor.com

. Own the lifecycle machine converting signups into daily users, users into teams, and lapsed workspaces into returning users .

Posted 10/5/2026full-timeWarsaw • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing lifecycle communications and user engagement strategies within a B2B SaaS environment, leveraging tools like Customer.io and SQL for data-driven decision-making and campaign optimization.

Highest-signal resume keywords

Lifecycle ManagementCustomer.io ProficiencySQL ProficiencyData-Driven Campaign OptimizationDeliverability Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle ManagementSQL ProficiencyProduct Analytics FluencyCampaign ManagementSegmentationEvent-Triggered FlowsData Dependencies ManagementTesting and OptimizationRetention StrategiesReactivation Programs

Soft Skills

Owner MentalityIndependent Problem SolvingCommunication Skills

Tools & Technologies

Customer.ioCDPESPEvent Pipeline

Industry Keywords

B2B SaaSPLGDeliverabilityDomain WarmingBlocklist RemovalSender Reputation Recovery

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the lifecycle machine converting signups into daily users, users into teams, and lapsed workspaces into returning users
Own email and in-channel nudges for activation
Build seat and usage expansion motions
Own retention and reactivation programs and iterate against revenue metrics
Own lifecycle communications for referrals, creators, and implementation specialists
Define the segmentation roadmap and drive data dependencies with engineering
Manage deliverability, sending domains, send hygiene, frequency capping, and email quality
Take command of the inherited Customer.io system, including tracks, flows, segments, suppression rules, and dashboards
Run structured testing with holdouts, act on test results, and scale winning campaigns
Ship a segmentation improvement with engineering within the first 60 days
Establish north-star metrics and live campaign systems for activation, expansion, and reactivation within 90 days
Ship weekly and communicate with users from the first day

Requirements

What you’ll need

Experience running lifecycle for a usage-based or PLG B2B SaaS
Hands-on Customer.io or equivalent experience, including segments, campaigns, webhooks, and event-triggered flows built personally
SQL proficiency and product analytics fluency
Ability to independently pull segments
Ability to quantify activation or retention results
AI-native working approach
Owner mentality and ability to build and ship independently
Experience at a Series A or B company through a rebuilt or inherited lifecycle system (preferred)
Deliverability experience, including domain warming, blocklist removal, or sender reputation recovery (preferred)
Referral or advocacy communications experience (preferred)
Experience owning a CDP, event pipeline, or ESP migration from the marketing side (preferred)
Right to work where the role is based

Benefits

Comp & perks

Top-of-the-market salary
Ownership and direct line to the founders
AI employee support from Viktor
High-trust, low-process work environment
Remote option for some roles