Performance Marketing Lead, Google Ads

getviktor.com

. Own Google Ads end-to-end, including Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, Performance Max asset groups, and YouTube allocation .

Posted 10/5/2026full-timeWarsawSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads campaigns with a focus on B2B SaaS or AI, including keyword strategy, conversion tracking, and attribution. Proven ability to run experiments, manage significant media spend, and drive measurable outcomes in paid search.

Highest-signal resume keywords

Google Ads ManagementB2B SaaS ExperienceConversion TrackingAttribution FluencyExperimentation Practice

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementKeyword StrategyConversion Path OptimizationPerformance Max Asset GroupsNegative Keyword HygieneGA4 ImplementationServer-Side Event OptimizationEnhanced ConversionsLanding Page ExperimentationMedia Spend Accountability

Soft Skills

CollaborationOwnershipAnalytical ThinkingCommunicationTeam Building

Tools & Technologies

Google AdsGA4ClaudePixel ImplementationConversion Modeling

Industry Keywords

B2B SaaSAI ProductsDirect Acquisition CampaignsPipeline ContributionQuality Score Management

About the role

Key responsibilities & impact

Own Google Ads end-to-end, including Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, Performance Max asset groups, and YouTube allocation
Run landing page and conversion path experiments alongside advertising work
Manage Quality Score and post-click conversion
Establish a weekly experimentation cadence with clear hypotheses and documented results
Own measurement and attribution, including enhanced conversions, offline conversion import, and conversion modeling
Build and maintain the keyword, audience, and asset library
Report weekly on spend, CAC, and pipeline contribution
Build a culture of excellence across the team’s paid acquisition work
Audit the account, eliminate poor match types, clean conversion tracking, and ship initial experiments within 30 days
Establish a predictable, scalable Google channel, documented playbook, and hiring rubric within 90 days
Collaborate with the CMO and co-founders
Talk to users from the first day and ship work during the first week

Requirements

What you’ll need

4–8 years running paid search
Deep Google Ads experience for B2B SaaS or AI
Pipeline accountability
Direct acquisition campaign experience in Google Ads, not through an agency
Experience managing serious media spend of $1M+/month
Ownership of media spend and outcomes
Fluency in attribution
Experience with GA4 and pixel implementation
Experience with enhanced and offline conversions
Experience with server-side event optimization
Understanding of the full conversion path from ad to landing page to signup to paying customer
Documented experimentation practice and demonstrated testing wins
AI-native daily workflow; Claude and similar tools are core to how you work
Experience leveling up 1–2 year operators
Experience scaling paid search from zero at a Series A or B B2B SaaS company (even better)
Experience working on AI or PLG products (even better)
Experience owning landing page experimentation alongside the ad account (even better)
Ability to work onsite in Warsaw, Munich, or New York City, or remotely in Europe or US Eastern time

Benefits

Comp & perks

Top-of-the-market salary
Ownership of a core acquisition channel
Direct access to the CMO and co-founders
AI tooling to compound output
High-trust, low-process working environment
Opportunity to build the Google Ads playbook and hiring rubric
Bonus points for submitting a short Loom (≤1 min) instead of writing the "Why you?" response