Founding Lead, Global Events & Community

GetWhy

. Set GetWhy’s global events strategy with marketing leadership .

Posted 11/6/2026full-timeCopenhagen • DenmarkSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and management, with a strong focus on pipeline impact and revenue generation. Proficient in creating engaging event experiences and leveraging social media for promotion and content creation.

Highest-signal resume keywords

Event Marketing ExperienceBudget ManagementSponsorship NegotiationCRM and Marketing Automation FamiliaritySocial Media Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningEvent ProductionBooth DesignVideo FilmingBasic Video EditingLead CaptureROI TrackingContent CreationEvent Playbook DevelopmentCustomer Conference Production

Soft Skills

Excellent CommunicationNegotiation SkillsTeam CollaborationCreative Problem SolvingStakeholder Engagement

Tools & Technologies

HubSpotSalesforce

Industry Keywords

B2B SaaSExperiential MarketingHigh-Growth Scale-UpMarket ResearchMarTechAI-Native ResearchEvent Organisers Network

About the role

Key responsibilities & impact

Set GetWhy’s global events strategy with marketing leadership
Plan, produce and execute 15–20+ events per year across Europe, the US and beyond
Own the global events budget, sponsorship negotiations and agency, venue and production-partner relationships
Develop standout conference presences, including booth concepts, spatial design and attendee experiences
Secure speaking slots and sponsorships
Build a flagship GetWhy-hosted customer event
Recruit and prepare customer and executive speakers
Brief GetWhy representatives for stage and floor appearances
Design VIP dinners, executive roundtables and side events
Partner with Sales and Customer Success on account-based events supporting deals and expansions
Capture video, photos, interviews and short clips at events
Turn event activity into social media, website and sales-enablement content
Create recaps, clips and follow-up campaigns
Build pre- and post-event engines for invitations, promotion, lead capture, qualification and Sales handoff
Track pipeline, ROI, reach and brand impact
Create scalable event playbooks and “event in a box” toolkits
Grow the events function through freelancers, agencies and future hires
Evaluate new event formats and technologies

Requirements

What you’ll need

3–6+ years in event marketing, field marketing or experiential marketing for B2B SaaS, enterprise tech or a high-growth scale-up
Portfolio of standout events with a track record tied directly to pipeline and revenue
Strong understanding of memorable booth, dinner and keynote experiences
Commercially minded, focused on pipeline and impact
Social media expertise and understanding of engaging event content
Ability to film, conduct interviews and perform basic editing on the fly
Ability to run several events in parallel across time zones
Excellent communication skills, including briefing designers, negotiating with venues and pitching executive audiences
Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce
Willingness to travel frequently internationally
Experience from the insights, market research or MarTech industry is a bonus
Experience at an AI-native research company or frontier AI/tech company is a bonus
Experience building an events function from scratch is a bonus
Experience producing a flagship owned event or customer conference is a bonus
Network of event organisers, venues and production partners across Europe and the US is a bonus

Benefits

Comp & perks

Annual company retreats
Friday bar events
Real ownership, a seat close to leadership, and the budget and trust to try bold ideas
Work with influential brands as customers, speakers and partners