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Director, Marketing
Gilead Sciences. Engage and influence health care professionals to build educational platforms, generate insights, and inform current and future brand and disease-state strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in engaging healthcare professionals and opinion leaders within the hematology and oncology fields, leveraging insights to inform brand strategies and execute educational programs. Proven ability to lead cross-functional teams and cultivate long-term partnerships while navigating the dynamic pharmaceutical landscape.
Highest-signal resume keywords
Pharmaceutical Industry ExperienceHematology / Oncology ExpertisePeople LeadershipCross-Functional CollaborationStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Educational Program DevelopmentCompetitive Intelligence AnalysisMarket Gap IdentificationOn-Label CommunicationKPI Management
Soft Skills
Interpersonal SkillsRelationship CultivationVerbal CommunicationWritten CommunicationTeam Empowerment
Industry Keywords
Cell TherapyStem Cell TransplantOpinion Leader EngagementCommercial StrategyAdvisory Board Facilitation
About the role
Key responsibilities & impact- Engage and influence health care professionals to build educational platforms, generate insights, and inform current and future brand and disease-state strategies
- Work closely with Healthcare Professionals and Opinion Leaders in a field-based marketing role
- Execute Kite’s overarching commercial US interaction strategy with opinion leaders in heme, hem/onc, and CAR T treatment areas
- Identify, profile, cultivate, and maintain long-term partnerships with National, Regional, and Emerging Opinion Leaders
- Develop regional Opinion Leader strategies and communicate plans with cross-functional partners
- Solicit insights from Opinion Leaders and develop advocacy aligned to commercial and marketing strategy and messaging
- Engage in on-label conversations about disease diagnosis and treatment, referral dynamics, product positioning, and opportunities for Kite
- Plan and execute Opinion Leader interactions and executive encounters at conferences, field visits, and other venues
- Serve as a point of contact to resolve commercial Opinion Leader issues
- Use Opinion Leader insights and competitive intelligence to shape brand strategies and tactical activities
- Identify market gaps, anticipate competitor actions, and drive strategic planning
- Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards
- Identify, align, and recruit HCP/Opinion Leader consultants for marketing projects and KPIs
- Lead development and execution of third-party educational programs, including vendor partnership management and tactical delivery
- Inform strategic planning and execution of Opinion Leader programming, conferences, and speaker’s bureau activities
- Ensure Opinion Leader programming reflects real-world practice, geographic nuance, and unmet clinical needs
- Create inclusion, develop talent, and empower teams as a people leader
Requirements
What you’ll need- Bachelor's Degree and Twelve Years’ Experience OR Master's Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
- 12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology
- 2+ years of pharmaceutical / biotech industry people leadership experience
- Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant
- Excellent interpersonal skills and demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders
- Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite
- Strong ability to work cross-functionally in a dynamic, fast paced environment
- Excellent verbal / written communication skills
- Prior leadership experience preferred
- Extensive travel (>60%) within region
Benefits
Comp & perks- Discretionary annual bonus
- Discretionary stock-based long-term incentives
- Paid time off
- Company-sponsored medical insurance
- Company-sponsored dental insurance
- Company-sponsored vision insurance
- Company-sponsored life insurance